Nazara Technologies Limited, a forerunner in the gaming and sports media industry, recently revealed its bold blueprint for the future. The company is setting aside a whopping $100 million (~INR 830 crore) to fuel mergers and acquisitions (M&A) over the upcoming two years. This strategic move signals Nazara’s unwavering dedication to fortifying its international presence and accelerating its transformation into a globally recognized gaming platform.
Nazara Technologies pledges $100 Million (~INR 830 cr) to propel global expansion through strategic M&A
This announcement comes on the heels of a highly successful fundraising round that amassed approximately Rs. 760 crore (~$90 million). This round attracted the attention and investment from industry heavyweights like Nikhil Kamath, ICICI Prudential MF, and Plutus Wealth Management, positioning Nazara for substantial growth in the imminent future.
Nazara has set its sights on uncovering promising opportunities within the dynamic spheres of gaming, esports, and adtech. The company’s main areas of interest include established gaming IPs/studios and innovative entities operating at the forefront of groundbreaking technologies such as web3, Virtual Reality, and AI.
Nitish Mittersain, Joint MD & CEO of Nazara Technologies, shared his insights on the company’s global expansion strategy. “Nazara has witnessed substantial success with its ‘acquire and scale’ strategy over recent years, as evidenced by the post-acquisition growth of Kiddopia, Nodwin Gaming, and Sportskeeda, among others,” he said. “Our unique decentralized model empowers these businesses to operate autonomously under robust management, providing us with considerable bandwidth to scale the platform we have created. The $100 million pledge will further propel us in this direction. We are particularly keen on investing in and acquiring gaming studios worldwide, with a specific focus on India’s vast base of 500 million gamers and the expansive North American market.”
Nazara is an active participant in the gaming ecosystem, boasting a portfolio of gaming and esports brands with a footprint in India, the US, and other global markets. Prominent names under its umbrella include Nodwin Gaming in the esports realm, and Sportskeeda and Pro Football Network in the sports media sector. Nazara’s interactive gaming segment offerings encompass gamified early learning products like Kiddopia and Animal Jam, both of which are global leaders in their respective niches.
With its ambitious investment strategy and focus on innovation, Nazara Technologies is gearing up to change the game, literally. The company’s commitment to identifying and nurturing potential within the gaming industry positions it to drive the future of global gaming, making it a name to watch in the coming years.
