India, 25th October, 2021: Kaizzen, India’s leading independent Public Relations & Digital Agency has been awarded the communications mandate for Mind Sports League – one-stop platform for everything poker. The mandate encompasses providing strategic communications support, covering corporate reputation management, brand visibility and crisis management; across media platforms for its products, Poker Sports League, Hashtag Poker and Hashtag Production.
On Kaizzen’s appointment, Mr. Pranav Bagai, CEO & Founder of Mind Sports League Pvt. Ltd said, “We are pleased to appoint Kaizzen as our Communications Consultancy, to communicate our vision and help us establish poker as a mind sport. The team’s experience in managing similar mandates for other industry bodies and clients in the sports and gaming space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. Moreover, handling communications for PSL in the past, affirms my belief in their ability to deliver strong results. We look forward to a fruitful association with team Kaizzen, yet again.”
Mind Sports League is establishing trends in the poker industry with its novel products and platforms which has created an ecosystem for poker enthusiasts in India. Poker has also been witnessing an upward trend and is growing faster than other card games in the country mainly due to the immersive digital infrastructure. Its three arms, Poker Sports League, Hashtag Poker and Hashtag Production offer a one-stop platform to poker enthusiasts and professionals for learning, gaming, playing and entertainment.
Commenting on Kaizzen being awarded this mandate, Mr. Nikhil Pavithran, President, Kaizzen, said, “We are thankful to the management team at Mind Sports League for placing their trust in Kaizzen. We are excited for the opportunity of working collaboratively with the MSL’s team as we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Sports & Gaming is one of our strong practice areas, and the current mandate will help consolidate this practice even further.”
The mandate win from Mind Sports League extends Kaizzen’s diverse portfolio of sports and gaming clients like The All-India Gaming Federation, Deltin Group, Games24x7, adidas, One FC, Playtonia, Real Kashmir FC, SESA Football Academy, DSPORT, Pro Kabaddi League, Apne11, amongst others. Kaizzen has recently been ranked as the fastest growing PR agency in India, the fourth fastest-growing PR agency globally and second fastest in Asia-Pacific in the Provoke Global PR Agency Rankings 2021. Kaizzen has also been awarded the ‘Agency of the Year (Mid-Sized)’ at ET Brand Equity – Kaleido Awards’21.