Mahindra Thar ROXX Announced – Official Name for the Thar 5-Door SUV

Mahindra & Mahindra Ltd, India's top SUV producer declared today its most recent SUV — Thar ROXX. Scheduled to be launched on August 15, 2024; Independence Day of India, the…

By Ishika Setia

July 22, 2024

2 min read

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Mahindra & Mahindra Ltd, India’s top SUV producer declared today its most recent SUV — Thar ROXX. Scheduled to be launched on August 15, 2024; Independence Day of India, the Thar ROXX will raise industry trends and solidify its status as a brand pillar.

The Upcoming Mahindra Thar ROXX

Mahindra Thar ROXX is designed and developed to offer a compelling combination of grace along with innovative technology, safety features, performance, parameters, and presence. The SUV is a big add-on for the Thar line which has been known to be a tough off-roader and full of adventure. In its sturdy type and premium highlights, the New Thar ROXX is probably going to be a downpour in Indian SUV space with magnificent driving attributes and new-age innovation.

Offering the highest premium quotient by incorporating innovative features and unmatched design elements and comfort, the ‘Thar ROXX’ will reflect Mahindra’s commitment to the highest levels of luxury and performance in this new SUV will undoubtedly elevate the reputation of the Thar brand to another level of ‘Explore The Impossible’, combining luxury and adventure for its users.

Veejay Nakra, President of the Automotive Sector at M&M Ltd., stated, “The ‘Thar ROXX’ stands out with its unique design, premium features, advanced technology, enhanced performance, and safety. It embodies the larger-than-life character of a rockstar while retaining the core qualities of the iconic Thar, aiming to revolutionize the SUV category.”

The Mahindra Thar 5 Door will come available with three engine options a 1.5L Diesel engine with RWD and manual gearbox rumoured around ₹12 lakh (Ex-showroom), competing with the Scorpio N’s base variant priced at ₹13.85 lakh (Ex-showroom). In addition, the Thar 5 Door will incorporate the current Thar models’ 2.0L Turbo Petrol and 2.2L Diesel engines. The specifications of these engines on the Thar 5 Door have not been confirmed. Two rivals for the Thar ROXX in 2024 will be the Force Gurkha and Maruti Suzuki Jimny which could compete with it.