A psychopathic heir who’s never felt love. A woman who’s stopped believing in it. Netflix’s upcoming K-drama Love Bait is building one of 2027’s most intriguing romance-thriller premises, and the cast pairing behind it has fans already paying attention.
Table of Contents
What Is Love Bait About?
Love Bait follows Kwon Chae U, the brilliant but psychopathic heir to a powerful conglomerate, whose congenital condition has left him unable to understand human emotion. His path crosses with So Yi Yeon, a devoted arborist who sees love as little more than an illusion after a childhood shaped by discrimination and isolation. As their lives intertwine, the story tracks whether a man incapable of love can actually learn to feel it — and whether a woman who’s shut her heart off can let someone back in.
The series is adapted from the webnovel Flowers Are Bait and written by Kim Yi Young, whose past credits include Haechi, Dong Yi, and Netflix’s Celebrity.
Who’s Starring?
Woo Do Hwan leads as Kwon Chae U, a role built around a dramatic emotional transformation. He’s best known to Netflix audiences for both seasons of Bloodhounds, alongside roles in Mr. Plankton and The King: Eternal Monarch.
Chae Soo Bin plays So Yi Yeon. She previously starred in Netflix’s The Fabulous and When the Phone Rings, with a third Netflix series, Take Charge of My Heart, also due later this year.
Love Bait: Overview
| Detail | Information |
|---|---|
| Title | Love Bait |
| Genre | Psychological romance-thriller |
| Based on | Webnovel “Flowers Are Bait” |
| Network | SBS, simulcast on Netflix |
| Lead cast | Woo Do Hwan, Chae Soo Bin |
| Episodes | 12, ~70 minutes each |
| Filming starts | October 2026 |
| Expected air date | May 2027 (Wed/Thu slot) |
Why This One Stands Out
Emotionally-repressed-lead romances are a well-worn K-drama tradition, but pairing a psychopathy storyline with a slow-burn redemption arc gives Love Bait a sharper psychological edge than the usual rom-com formula. With Woo Do Hwan taking on a role built around a hard emotional transformation, and a writer with a track record across historical dramas and Netflix originals, expectations are already building well ahead of filming.
For more upcoming K-drama announcements and casting news, browse TechnoSports’ K-drama hub, and check our roundup of other Netflix K-dramas coming in 2026 and 2027.
FAQs
When will Love Bait be released?
It’s expected to air on SBS and stream on Netflix starting May 2027.
Who are the lead actors in Love Bait?
Woo Do Hwan and Chae Soo Bin lead the cast as Kwon Chae U and So Yi Yeon.
