Lee Kang In Just Made A Surprise Move — And It’s Not To A New Football Club

Lee Kang In, the Atlético Madrid midfielder and South Korean national team star, has signed a management agreement with THEBLACKLABEL, the K-pop and entertainment agency behind some of Korea’s biggest names. The announcement, shared by the agency on August 14, marks an unusual crossover between elite football and the entertainment industry.

What THEBLACKLABEL Announced

The agency confirmed the signing through an official statement on social media, accompanied by new profile photos of Lee Kang In in a casual blue jacket and jeans look. In their message, THEBLACKLABEL praised him as a player recognized globally for his talent, professionalism, and accomplishments, and pledged full support as he “embraces new challenges” going forward.

View this post on Instagram

A post shared by THEBLACKLABEL (@theblacklabel)

Lee Kang: Overview

Why This Signing Stands Out

THEBLACKLABEL’s roster is stacked with A-list entertainment talent — actors like Park Bo Gum, Yim Si Wan, Lee Jong Won, and Kwak Dong Yeon, alongside musicians Taeyang, Jeon Somi, BLACKPINK’s Rosé, MEOVV, and ALLDAY PROJECT. Lee Kang In’s addition marks a rare instance of a top-tier athlete joining a management agency built primarily around music and acting careers, hinting at expanded off-field opportunities like endorsements, media appearances, and brand partnerships.

Player representation in football typically runs through specialized sports agencies, so this move into an entertainment-first agency reflects a broader shift toward athletes building personal brands beyond the sport itself — a trend increasingly visible across sports marketing as athletes lean into media and lifestyle ventures alongside their careers.

For more K-pop, celebrity, and entertainment industry news, check out TechnoSports.

FAQs