Some groups chase records. BABYMONSTER seems to keep outrunning their own. Their latest digital single, “DESERVE,” has reached 100 million YouTube views, and it got there faster than the group’s previous 2026 record-holder.
BABYMONSTER’ DESERVE Milestone : Overview
| Detail | Info |
|---|---|
| Song | DESERVE (digital single) |
| Group | BABYMONSTER |
| MV release | 23 October 2026, 1 p.m. KST |
| 100M views reached | 4 November 2026, about 1:57 a.m. KST |
| Time taken | About 11 days and 13 hours |
| Record broken | Beat CHOOM, the earlier fastest 2026 K-pop group MV to 100M |
| Milestone count | 14th MV to reach 100 million views |
A Record Beaten by the Group Itself
According to YG Entertainment, as reported by Soompi, the “DESERVE” music video passed 100 million views in roughly 11 days and 13 hours. That’s faster than “CHOOM,” which had held the title of the fastest 2026 K-pop group MV to reach the milestone. In other words, BABYMONSTER replaced their own record.

The 100 Million Club Keeps Growing
“DESERVE” is the group’s 14th official MV to cross 100 million views. The earlier members of the club include:
- BATTER UP
- Stuck In The Middle
- SHEESH
- FOREVER
- DRIP
- CLIK CLAK
- HOT SAUCE
- WE GO UP
- Really Like You
- PSYCHO
- CHOOM
- SUGAR HONEY ICE TEA
- I LIKE IT
That’s a long list for a group that BABYMONSTER fans know debuted only recently, and it shows how quickly they’ve built a global audience.
Why This Matters?
Hitting 100 million views is a big milestone for any K-pop act. Doing it in under 12 days shows strong fan engagement from the moment of release. It also suggests the group’s audience isn’t just loyal but growing, because each new single appears to start from a higher baseline than the last.
What Fans Can Do Next?
If you haven’t watched yet, the “DESERVE” music video is on YouTube. Many fans also track view counts as they climb, so expect more milestone chatter in the coming weeks.
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FAQs
1. How fast did DESERVE hit 100 million views?
It took about 11 days and 13 hours after its 23 October release.
2. Which record did DESERVE break?
It beat BABYMONSTER’s own CHOOM as the fastest 2026 K-pop group MV to reach 100 million views.





