Remember the last time you found a show you couldn’t stop watching and immediately texted your friends? That’s the feeling Viki has turned into a brand campaign, and it has brought in one of K-pop’s biggest girl groups to tell the story.
What Is the “Pass It On” Campaign?
Rakuten Viki, the streaming destination for Asian entertainment, has launched a new brand campaign called “Pass It On,” starring LE SSERAFIM. The idea is simple and relatable: the excitement of discovering something you love and handing it to the next fan.
Rather than focusing on a single title, the campaign celebrates the shows, stories and shared moments that connect fans across cultures and around the world.
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LE SSERAFIM: Campaign Snapshot
| Detail | Info |
|---|---|
| Campaign | “Pass It On” |
| Brand | Rakuten Viki |
| Star Act | LE SSERAFIM |
| Creative Agency | UNFOLD |
| Core Idea | Discovering something you love and sharing it with the next fan |
| Content Featured | K-dramas, C-dramas and variety shows |
| Extras | Video spot and behind-the-scenes photos |
How the Spot Works?
In the video, created with creative agency UNFOLD, each LE SSERAFIM member spotlights a favorite Viki show that reflects her personality. The picks span addictive K-dramas, swoon-worthy C-dramas and variety shows.
The clever part is the structure. Each “handoff” between members mirrors how fan culture really spreads: someone discovers a gem, tells a friend, and the chain continues. It’s a neat visual metaphor that makes the campaign feel like a conversation instead of an ad.
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Why This Pairing Makes Sense?
LE SSERAFIM has a devoted global fanbase, and fandoms are exactly the audience that thrives on recommending things. Pairing a platform built on cross-cultural entertainment with a group that fans actively champion feels natural. The members’ personalities also give the show picks a personal touch, which makes them easier to trust than a generic list.
Behind-the-scenes photos from the shoot have also been released, featuring individual shots of the members. Fans can expect more content from the campaign in the coming days.
Conclusion
“Pass It On” turns the simple act of recommending a show into a shared fandom moment, with LE SSERAFIM leading the handoff. Watch the spot, pick a new series, and pass it along. Bookmark TechnoSports for more updates on the campaign.
FAQs
Q1. What is Viki’s “Pass It On” campaign?
It’s a brand campaign by Rakuten Viki that celebrates the joy of discovering a show you love and sharing it with other fans
Q2. What do LE SSERAFIM do in the campaign?
Each member spotlights a favorite Viki show that matches her personality, from K-dramas and C-dramas to variety shows.
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