Kratos Studios, a recently launched gaming platform, is making waves with its strategic expansion into the vibrant gaming market of Brazil. With a mission to empower gamers worldwide, the company’s move is aimed at attracting game developers and Kratos Studios expansion gaming community to its innovative platform. This expansion not only showcases Kratos Studios’ commitment to the gaming community but also sets the stage for a dynamic shift in the international gaming landscape.
Empowering Gamers Globally
On August 16, 2023, Kratos announced its strategic expansion to Brazil, an endeavor rooted in the aspiration to empower gamers on a global scale. The company has embarked on a journey to establish a robust presence in Brazil, carefully selecting a team of experienced community builders and astute business developers. This strategic maneuver is poised to usher in a new era of growth, as Kratos Studios aims to quadruple the overall community income generated on its platform.
Brazil’s Gaming Potential
With a focus on attracting the global gaming community and fostering innovation, Kratos Studios has set its sights on Brazil, a market brimming with immense gaming potential. This expansion holds the promise of not only expanding the size of Kratos’ global gaming community but also ushering in a fresh wave of captivating games onto its platform. This strategic move aligns with Kratos Studios’ vision to multiply the value exchanged on its innovative platform, setting the stage for remarkable growth.
Behind the Scenes: Founders and Funding
Kratos Studios, co-founded by industry veterans Manish Agarwal and Ishank Gupta, brings a wealth of expertise to its global expansion. Manish Agarwal, former CEO of Nazara Technologies, and Ishank Gupta, a distinguished Wharton alumnus with leadership roles in AB InBev & BCG, lead the company’s charge. The recent funding of INR 160 crore at a valuation of INR 1200 crore and the acquisition of IndiGG DAO further underscore the company’s commitment to growth. Led by Accel and backed by investors like Prosus Ventures, Courtside Ventures, and more, Kratos Studios is primed for success.
Growth and Community
In just six months, Kratos Studios generated income opportunities for 150,000 gamers, totaling INR 5 crore. With access to 8.21 lakh gamer communities in South Asia, the company is poised to expand its footprint globally, beginning with Brazil. The exponential growth trajectory is evident, with the number of gamers soaring from 380,000 in January 2023 to an astounding 821,000 by July 2023. This expansion aims to seamlessly connect Brazilian gamers with Kratos’s esteemed partner game studios from around the world.
A Vision of Empowerment
Manish Agarwal, Founder of Kratos Studios, articulates the company’s mission succinctly—unlocking avenues for gamers to monetize their time and expertise while granting them ownership of their valuable data. Brazil’s vibrant gaming population and its growing market align seamlessly with Kratos Studios’ ethos, making this expansion a natural progression.
Replicating Success Internationally
Kratos Studios’ approach to empowering gamers with ownership of their data is a model being replicated internationally. Notably, the company empowers top community members to generate an impressive average income of INR 40,000 per month, fostering a culture of shared success.
Promising Market Potential
Despite having a smaller population compared to India, Brazil’s gaming market boasts over 96 million fervent gaming community members out of its 220 million residents. The country’s higher proportion of PC gamers and its vibrant market hold great promise for Kratos Studios. Known for its global partnerships with game developers, the company’s strategic move aligns perfectly with Brazil’s gaming ecosystem.
A Strategic Expansion
Kratos Studios’ strategic maneuver aligns it with game developers from East Asia, North America, and Europe, amplifying its allure in the Brazilian gaming ecosystem. The commitment to fostering micro gaming communities resonates with Brazil’s growing gaming market, making this expansion a logical and promising step.
Continuing the Journey
As Kratos Studios charts its course into the international gaming arena, the company’s remarkable growth and unwavering commitment to its mission are apparent. With a focus on empowering gamers globally and providing a platform for innovation and community engagement, Kratos Studios is poised to leave a lasting impact on the gaming industry.
Kratos Studios’ expansion to Brazil signifies more than just geographical growth; it symbolizes the company’s dedication to gamers’ empowerment and its vision of creating a global gaming community. As the company takes its innovative platform to new shores, the stage is set for a new era of collaborative gaming and shared success.
With its strategic expansion into Brazil, Kratos Studios is not just expanding its reach—it’s expanding possibilities for gamers worldwide, one empowering move at a time.
