The Korean Business Research Institute has released the August 2026 Star Brand Reputation Rankings, and Kim Soo-hyun continues to hold the top position for the fourth consecutive month.

These rankings are calculated based on media coverage, consumer participation, interaction volume, and community activity. This month’s results reflect strong performances from both established actors and popular idols, showing the competitive nature of the Korean entertainment industry.

Top 10 Star Brand Reputation Rankings (August 2026)

Rank	Name	Score	Change
1	Kim Soo-hyun	7,892,641	Steady
2	IU	6,543,219	↑ 1
3	Jisoo (BLACKPINK)	5,987,432	↑ 2
4	Park Bo-gum	5,412,876	↓ 2
5	Song Hye-kyo	4,876,543	New
6	Cha Eun-woo	4,321,987	↓ 2
7	Han So-hee	3,987,654	Steady
8	Jung Hae-in	3,654,219	New
9	Lee Min-ho	3,412,876	↓ 3
10	Suzy	3,198,765	↓ 1

Kim Soo-hyun maintained his lead thanks to consistent drama promotions, brand endorsements, and positive public image. IU climbed back into second place with strong digital content and fan engagement, while Jisoo made a notable jump into the top 3 following her successful solo and acting activities.

The strong presence of both actors and idols in the top 10 shows the balanced interest from the public. With several major dramas and comebacks lined up for the rest of 2026, the rankings are expected to see more movement in the coming months.

For more entertainment rankings and news, check our Latest Brand Reputation Rankings and Most Popular Korean Celebrities 2026 on Technosports.

Learn more about the top-ranked star on Kim Soo-hyun (Wikipedia).