Killer Jeans replaces MPL as the official sponsor for the Indian Cricket Team’s jersey

The India vs Sri Lanka series will be starting on January 3, 2022. Prior to that, the official sponsor for the team jersey changed. Earlier, MPL was sponsoring the name and now the brand Killer will be their official sponsor.

Earlier, BCCI in the Apex Council meeting said that no sponsorship right will be passed till March. however, with the sudden existence of MPL, the Killer brand had to take its place.

The official website of BCci shows that the MPL brand and the Killer Jeans brand as partners but now it’s confirmed that the rights have been exchanged.

The BCCI has three big companies as its sponsors including PayTM which owns BCCI. the domestic rights have been transferred to Mastercard and Byju will be exiting from their deal beforehand.

The MPL brand handed over the rights to Kewal Kiran clothing which is the parent company of Killer Jeans. Their contract was valid with the Board of Control for Cricket in India till December 23 but due to the recession, they exited earlier. Its original deal term was with the Byju’s which paid 10% more than Oppo on a per-match basis. However, ed-tech is going through a major financial crisis.

“BCCI received an email communication from MPL sports on 2.12.2022 seeking a complete assignment (team + merchandising) at full value to Kewal Kiran Clothing Limited, a fashion wear brand, for the period from 1.12.2023 to 31.12.2023.

“With the upcoming back-to-back home series and the women’s away calendar, it was suggested that the current arrangement should not be hampered as it involves performance gear for the national teams.

“We had asked MPL sports to continue the association at least until 31.3.2023 or look for a partial assignment that would involve only the right chest logo but not the kit manufacturing agreement,”– the note said

The National Commission for Protection of Child Rights (NCPCR) has accused them of allegedly buying children’s and parents’ phone numbers. The sales representatives are also threatening the parents that if they don’t buy the course it will ruin their future. The company has completely denied these claims.

There has been no official announcement from the brand or the BCCI but fans did spot the brand’s logo on the jersey. The players who were a part of the T20I squad posted pictures from the photoshoot.

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