July’s Most Talked-About Idol? BTS’s Jimin Refuses To Let Go Of The Crown

Brand power in K-pop shifts fast, but some names just don’t budge. The Korean Business Research Institute has dropped its July brand reputation rankings for boy group members, and while there’s a genuine shake-up brewing in the mid-table, the very top looks remarkably familiar.

The Top 5, Explained

Jimin held onto the number one spot with a brand reputation index of 3,893,749, backed by a striking 93.40% positive sentiment score. Wanna One’s Park Ji Hoon trailed close behind in second, while BTS’s Jungkook rounded out the top three. The real story of the month, though, is ATEEZ’s San, who rocketed to fourth place after an 815.27% jump in his index — one of the sharpest single-month surges on the list. CORTIS’s Keonho closed out the top five with a smaller but steady 5.77% rise.

July BTS Boy Group Brand Reputation: Top 10

What The Numbers Mean

These rankings come from analyzing consumer participation, media coverage, communication, and community awareness across 755 boy group members, using data collected between June 18 and July 18. It’s less a popularity contest and more a measure of how much an idol is genuinely being talked about and engaged with online — which explains why a breakout moment like San’s can cause such a dramatic single-month jump, even against BTS’s dominant, steady presence at the top.

Why BTS Keeps Winning This

Four of the top seven spots this month belong to BTS members, a reflection of just how deep the group’s cultural footprint runs even amid solo activities. Jimin, in particular, has built his own brand well beyond the group — <cite index=”52-1″>he became a soloist known for tracks like “Lie,” “Serendipity,” and “Filter,” all of which charted on South Korea’s Gaon Digital Chart</cite>, giving him individual visibility that clearly still resonates with the rankings’ data.

For more K-pop rankings and idol news, check out TechnoSports.

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