In an exciting development for mobile entertainment, Josh, India’s fastest-growing and most engaged short-video app, has unveiled a groundbreaking new feature—Instant Games. This innovative addition is designed to enhance user interaction and drive revenue growth, transforming Josh into a dynamic platform that goes beyond short videos.
Table of Contents
🎮 Instant Games: Fun and Rewards at Your Fingertips
Launched in collaboration with ArcPlay.ai, a leading provider of plug-and-play SDKs for mobile applications, Instant Games introduces a fun and interactive way for users to earn rewards while enjoying a variety of gaming experiences. With a diverse selection of trending titles across genres such as action, adventure, arcade, and puzzle, there’s something for every gamer on the platform.
Tapping into India’s Gaming Potential
With over 591 million gamers in India, the introduction of Instant Games capitalizes on the vast potential of casual gaming. This feature offers instant, ad-supported games that reward players with “Jems,” Josh’s in-app virtual currency, for their achievements. This not only promotes longer app usage but also boosts microtransactions, creating a win-win scenario for both users and the platform.
💬 Insights from Josh Leadership
Ravanan N, Business Head at Josh, expressed his enthusiasm about the new feature:
“Our goal is to make Josh not just a hub for short-video entertainment but also an interactive platform offering diverse experiences. The launch of in-app games is a step in that direction. Josh’s success with microtransactions, powered by Jems, has been a key revenue driver. We are excited about our partnership with ArcPlay.ai, where the joint efforts of both teams have resulted in a seamless feature launch and a truly engaging experience. We’re thrilled about the opportunities Instant Games unlocks in terms of user engagement and innovative monetization.”
🤝 A Strategic Partnership
Avi Aggarwal, Co-Founder of ArcPlay.ai, shared his perspective on the collaboration:
“At ArcPlay.ai, our vision is to create a world where mobile users can transact in a fun way within any B2C app by playing games. We have closely followed the groundbreaking work of Verse Innovation, particularly with the Josh app, and were eager to collaborate and create meaningful value together. Thanks to the strong synergies between our product, tech, and monetization teams, we achieved seamless integration in record time, and the results speak for themselves.”
📈 Early Success and User Engagement
The early adoption of Instant Games has yielded impressive results, with users spending an average of 45 minutes per session. This increased engagement has led to a significant rise in ad impressions and microtransactions, showcasing the feature’s potential to enhance user experience and drive revenue.
Complementing Josh’s Innovative Features
Instant Games is not the only innovative feature on the Josh platform. The app also offers Audio Calling and Audio Stories, further enriching the user experience and enhancing multi-faceted engagement. As the mobile gaming industry continues to grow at an unprecedented rate, Josh’s foray into gaming marks a significant milestone in its journey to deliver unmatched value to its users.
