Football fans now have clarity on where to catch ISL Live action this season. The Indian Super League‘s governing council has finalised Sony Sports Network and Google as the league’s broadcast and streaming partners for the 2026-27 and 2027-28 seasons.
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Where to Watch ISL Live
Sony Sports Network will hold satellite television rights across the Indian subcontinent, while Google streams every match live on YouTube, both in India and globally. Sony will additionally stream matches on SonyLIV within India, making the digital rights non-exclusive.
Why the Split Deal
The dual arrangement reflects a compromise among ISL clubs. “Many clubs wanted to go to YouTube for wider reach, but a few clubs wanted to keep traditional media channels to make sure sponsorship did not take a hit,” a source told Khel Now, leading to this hybrid broadcast model.
A First for ISL Clubs
Under the new deal, clubs will gain access to broadcast and streaming data, including overall and state-wise reach — the first time this information has been made available to them.
ISL 2026-27 Season Details
| Detail | Information |
|---|---|
| Season start | October 10, 2026 |
| Season end | May 2027 |
| Teams | 13 |
| Total matches | 163 (including playoffs) |
| Format | Home-and-away |
| Relegation | None this season |
Thirteen clubs will compete, including East Bengal, Mohun Bagan Super Giant, Bengaluru FC, and newcomers Churchill Brothers, who took over Jamshedpur FC’s sporting licence after their withdrawal.
Part of a Bigger Commercial Push
This broadcast deal follows other major agreements under the league’s new club-led structure, including a four-year EA Sports FC licensing deal, a ₹57 crore Sportradar partnership, and MG Motor’s title sponsorship worth around ₹25 crore.
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