In a groundbreaking move for the Indian gaming industry, 8Bit Creatives, the leading esports and gaming talent management agency, has secured the largest naming rights sponsorship deal in Indian gaming history with iQOO, a top-performance smartphone brand. This monumental partnership highlights 8Bit Creatives’ dominance in the esports ecosystem, as they successfully acquired three out of five naming rights deals, further solidifying their leadership position.
Table of Contents
8Bit Creatives secures biggest ever esports Naming Rights deal in India with iQOO
The Teams Behind the Deal
The three prominent teams represented by 8Bit Creatives in this historic agreement are:
- 8bit Esports
- Reckoning Esports
- Revenant Xspark
This partnership not only marks a significant milestone for 8Bit Creatives but also reinforces iQOO’s commitment to the esports landscape in India. This collaboration builds on iQOO’s ongoing relationship with Team iQOO Soul, which has been a flagship partnership with 8Bit Creatives for over a year.
Voices of the Partnership
Animesh Agarwal, Founder and CEO of 8Bit Creatives, expressed his gratitude for the partnership, stating:
“We are incredibly grateful to iQOO for placing their trust in us to represent three of their five teams. We are excited to support their gaming and esports initiatives. This is a moment of great pride for Indian gaming, and we look forward to iQOO’s continued contribution to growing the esports landscape in India.”
Sarang Naicker, Owner of Reckoning Esports, shared his enthusiasm about the collaboration:
“Partnering with 8Bit Creatives has always been a key driver of Reckoning Esports’ growth. This historic association with iQOO reflects the strength of our collaboration and our shared vision to elevate the esports ecosystem in India. Together, we aim to continue setting new benchmarks for gaming excellence.”
Rohit Jagasia, Team Owner of Revenant Xspark, added:
“Our partnership with 8Bit Creatives has always focused on driving innovation and creating meaningful opportunities for our players and fans. This association with iQOO is a testament to that vision, and we are thrilled to continue our journey together to elevate esports in India.”
A New Era for Esports in India
With this landmark deal, iQOO is redefining brand integration within the esports sector, ensuring that both fans and players enjoy an enhanced experience. By aligning its high-performance brand with some of India’s leading esports teams, iQOO reinforces its position as a key player in the country’s gaming revolution.
This naming rights deal is not just a commercial success; it symbolizes the thriving Indian esports ecosystem. As brands increasingly recognize the value of investing in gaming’s vibrant community, this partnership sets a precedent for future collaborations in the industry.
