Apple secured sixth place in India’s smartphone market during Q2 2025, powered primarily by strong iPhone 16 series sales. Despite facing intense competition from Chinese brands, Apple showed resilience with the iPhone 16 accounting for over 55% of its quarterly shipments.
Table of Contents
India Smartphone Market Q2 2025
Here’s how the major players performed in India’s 39 million unit market:
| Brand | Market Share | Position | Growth |
|---|---|---|---|
| Vivo | 21% | 1st | +31% YoY |
| Samsung | 16% | 2nd | Steady |
| OPPO | 13% | 3rd (tied) | Competitive |
| Xiaomi | 13% | 3rd (tied) | Competitive |
| Realme | 9% | 5th | Stable |
| Apple | 6th place | 6th | iPhone 16 driven |
iPhone 16 Series Success Story
The iPhone 16 series emerged as Apple’s clear winner in India, representing over 55% of the company’s Q2 shipments. This suggests strong consumer appetite for Apple’s latest flagship technology, even in a price-sensitive market like India.
Interestingly, older models like iPhone 15 and iPhone 13 continued attracting buyers across lower price segments, showing Apple’s broad appeal across different budgets.
iPhone 16e Struggles in India
However, not all Apple products found success. The iPhone 16e, launched in February 2025, struggled to gain market traction. Canalys analyst Sanyam Chaurasia noted that Indian consumers questioned its single-camera design and Apple’s largely unfulfilled Apple Intelligence promises.
This highlights the importance of feature-rich offerings in India’s competitive smartphone landscape.
Market Outlook & Apple’s Strategy
The overall Indian market grew 7% year-over-year to reach 39 million units, showing healthy recovery. However, Canalys projects modest decline for full-year 2025 due to subdued upgrade desires before the festive season.
Apple continues expanding its retail presence with stores in Mumbai and New Delhi, while increasing iPhone manufacturing exports from India to diversify supply chains away from China.
Why This Matters
Apple’s sixth-place finish, while modest, represents significant progress in a market dominated by Chinese brands. The iPhone 16’s strong performance proves premium smartphones can succeed in India when positioned correctly.
For more smartphone market analysis, visit our mobile industry news and check our iPhone reviews section. Get official updates from Apple India and explore current iPhone offerings.
FAQs
Which iPhone model drove Apple’s India sales in Q2 2025?
iPhone 16 series accounted for over 55% of Apple’s shipments in the quarter.
What’s Apple’s market position in India?
Apple ranked 6th in India’s smartphone market with strong iPhone 16 performance.
