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IDC Report: Indian Smartphone Market Ships 146 Million Handsets in 2023

According to a report, by the International Data Corporation (IDC) the smartphone market in India saw a one percent growth in 2023 with a total of 146 million phone shipments from various brands.

The average selling price (ASP) of smartphones also rose to a high of $255 (around ₹21,000) showing a 14 percent increase compared to 2022. Here are the main points highlighted in the IDC report on the Indian smartphone market for price categories in 2023:

Indian Smartphone Market

All You Need to Know About Indian Smartphone Market

  • Entry level (about ₹8,300): This segment experienced a 12 percent growth year over year. Held a 20 percent market share. Xiaomi led this group followed closely by POCO and Samsung.
  • Mass budget (₹8,300 to ₹16,600): Market share in this price range decreased from 51 percent to 44 percent by the end of 2023. Key players in this category include Vivo, Realme, and Samsung.
  • Entry premium (₹16,600 to ₹33,000): This segment maintained a market share of around 21 percent with Vivo and OnePlus emerging as contenders.
image 89 27 jpg IDC Report: Indian Smartphone Market Ships 146 Million Handsets in 2023
  • Mid-premium (₹33,000 to ₹50,000): There was a notable 27 percent increase in sales compared to last year capturing a 5 percent share of the market. OnePlus emerged as the leader with a 35 percent market share closely followed by Vivo and Samsung.
  • Premium (ranging from $600 to $800 or, around ₹50,000 to ₹66,000): Popular smartphone options included models such as the Apple iPhone 13, Samsung Galaxy S23/S23 FE, and OnePlus 11. Samsung saw an increase in market share while Apple’s numbers declined.
  • Super Premium (₹66,000 and above): This segment experienced an impressive 86 percent growth with key players like Apple and Samsung leading the way pushing their share from four percent to seven percent.

Moreover, Samsung maintained its position as the smartphone brand in terms of unit market share at 17 percent followed closely by Vivo, Realme, and Xiaomi. Noteworthy is the growth seen by Apple and OnePlus over the year. Meanwhile, brands like POCO, Infinix, and Tecno also showed an increase in market share.

image 89 29 jpg IDC Report: Indian Smartphone Market Ships 146 Million Handsets in 2023

Regarding trends observed in the industry, there were 79 million shipments of 5G smartphones in the budget segment with an average selling price dropping to $374 ( ₹31,000). The market for smartphones saw increased shipments despite Samsung facing competition from newcomers like Motorola, Tecno, OnePlus, and OPPO. Additionally, smartphones powered by MediaTek recorded a six percent year, on year rise capturing half of the market share while Qualcomm’s share decreased to 25 percent.

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In 2023 popular smartphones, like the Vivo T2x, Redmi A2 and Realme C55 stood out as models using MediaTek. On the other hand, the Apple iPhone 13, iPhone 14, Samsung Galaxy A14 5G, Vivo T2x, and Redmi 12 5G were among the selling 5G smartphones. These details offer a look at the changing smartphone market in India during the year.


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