ElevenLabs India: Second-Largest Market, Revenue

Picture a customer support call in Hindi, answered instantly by a voice that sounds human. That’s the future ElevenLabs is betting on in India, and the numbers say the bet is paying off.

ElevenLabs Snapshot

Detail	Reported Info
Company	ElevenLabs (New York-based voice AI firm, founded 2022)
India’s rank	Second-largest market, after the US
Valuation	About $11 billion (reported)
Revenue scale	Reported run rate of roughly $500-600 million
Enterprise share	About 55% of revenue (NewsBytes report)
Indian languages	14 supported on its v4 model (reported)
Indian partners	Meesho, Apna, 99acres, TVS Motor, Mahindra, Pocket FM

From First Team to Second-Biggest Market

An ElevenLabs executive said the first team landed in India about two years ago, and the country quickly became its second-biggest enterprise market. In an earlier update, the company said India was its largest market by user signups and second-largest by enterprise revenue.

Why India Fits Voice AI So Well?

Voice-first users: Co-founder Mati Staniszewski has noted that roughly one-third of Indian internet users use voice search each month, the highest globally.
Language variety: Hindi, Tamil and many other languages mean text-only tools leave people behind.
Customer support demand: Staniszewski has called customer support the biggest use case, with voice agents answering queries across phone, web and messaging.

Who’s Using It?

Companies like Meesho, Apna, 99acres, TVS Motor, Mahindra and Pocket FM use ElevenLabs voice agents for customer engagement. The company earlier said Meesho automates over 60,000 support calls daily in Hindi and English. Media firms such as Pocket FM, Kuku FM and ShareChat use it for multilingual audiobooks and trailers, with claimed production-cost cuts of up to 90%.

What’s Next?

Move	Detail
India revenue goal	A reported $100 million target and a hiring push
Local models	Part of its nearly $1 billion raise is earmarked for India-specific models and infrastructure
Partner investment	Activate, an Indian VC firm, took a stake in May to expand its India presence
Voice Actor Marketplace	Verified digital voices from Indian actors, with over $1 million projected in payouts by end-2025

Learn more about the company on Wikipedia.

The Competition

India’s voice AI field is crowded. Wispr Flow, Bolna AI, Murf AI, Cartesia and Gnani.ai are all expanding. One ElevenLabs leader argued that price alone won’t decide the race in a cost-sensitive market, and that flat-sounding AI struggles to keep users.

Why It Matters?

If voice becomes the main way Indians use apps and services, whoever speaks their languages best wins. Want more tech news? Browse our AI and technology updates and business news.