Picture a customer support call in Hindi, answered instantly by a voice that sounds human. That’s the future ElevenLabs is betting on in India, and the numbers say the bet is paying off.
ElevenLabs Snapshot
| Detail | Reported Info |
|---|---|
| Company | ElevenLabs (New York-based voice AI firm, founded 2022) |
| India’s rank | Second-largest market, after the US |
| Valuation | About $11 billion (reported) |
| Revenue scale | Reported run rate of roughly $500-600 million |
| Enterprise share | About 55% of revenue (NewsBytes report) |
| Indian languages | 14 supported on its v4 model (reported) |
| Indian partners | Meesho, Apna, 99acres, TVS Motor, Mahindra, Pocket FM |
From First Team to Second-Biggest Market
An ElevenLabs executive said the first team landed in India about two years ago, and the country quickly became its second-biggest enterprise market. In an earlier update, the company said India was its largest market by user signups and second-largest by enterprise revenue.
Why India Fits Voice AI So Well?
- Voice-first users: Co-founder Mati Staniszewski has noted that roughly one-third of Indian internet users use voice search each month, the highest globally.
- Language variety: Hindi, Tamil and many other languages mean text-only tools leave people behind.
- Customer support demand: Staniszewski has called customer support the biggest use case, with voice agents answering queries across phone, web and messaging.
Who’s Using It?
Companies like Meesho, Apna, 99acres, TVS Motor, Mahindra and Pocket FM use ElevenLabs voice agents for customer engagement. The company earlier said Meesho automates over 60,000 support calls daily in Hindi and English. Media firms such as Pocket FM, Kuku FM and ShareChat use it for multilingual audiobooks and trailers, with claimed production-cost cuts of up to 90%.
What’s Next?
| Move | Detail |
|---|---|
| India revenue goal | A reported $100 million target and a hiring push |
| Local models | Part of its nearly $1 billion raise is earmarked for India-specific models and infrastructure |
| Partner investment | Activate, an Indian VC firm, took a stake in May to expand its India presence |
| Voice Actor Marketplace | Verified digital voices from Indian actors, with over $1 million projected in payouts by end-2025 |
Learn more about the company on Wikipedia.
The Competition
India’s voice AI field is crowded. Wispr Flow, Bolna AI, Murf AI, Cartesia and Gnani.ai are all expanding. One ElevenLabs leader argued that price alone won’t decide the race in a cost-sensitive market, and that flat-sounding AI struggles to keep users.
Why It Matters?
If voice becomes the main way Indians use apps and services, whoever speaks their languages best wins. Want more tech news? Browse our AI and technology updates and business news.
FAQs
Q1. Is India ElevenLabs’ second-largest market?
Yes, the company has described India as its second-largest market, behind the US.
Q2. What do Indian companies use ElevenLabs for?
Mostly customer-support voice agents, plus multilingual audio content like audiobooks and dubbing.
