India’s digital ad spend to reach $21 billion by 2028

With the huge increase in smartphone and Internet use, digital ad expenditure in India is expected to reach $21 billion by 2028, according to a survey released on Tuesday. Notably, the rise of user-generated content (UGC) will enable individual producers and influencers to establish a digital identity that brands may exploit for digital advertising.

According to a Redseer Strategy Consultants analysis, this strong ecosystem of 2.5 to 3 million producers is predicted to fuel marketing investment of $2.8 billion to $3.5 billion by 2028.

Due to macroeconomic circumstances, digital ad spend in the country is expected to develop slowly in FY23, after which it will account for 65-70 percent of total ad spend in India, expanding at a CAGR of 19-21 percent.

“Upon mapping market sizing across media agencies, we observe a significant under-reporting of digital ad spend in India. However, our projection has considered enterprise spends, SMB spends, influencer marketing, affiliate marketing and gaming,” said Mukesh Kumar, engagement manager, Redseer.

digital ad
credit: economictimes

Digital platforms have a high engagement rate, with consumers spending approximately seven hours per day on their devices.

E-commerce, short videos, OTT, social media, long-form videos, and news channels are some of the most popular performances driving digital ad platforms.

According to the report, the global downturn caused by rising interest rates, the energy crisis, and other factors has led to new-age enterprises focusing on profitability and managing ad spending, resulting in slower growth in FY23.

According to the survey, despite present economic difficulties, the ad market is expected to increase by 6-8 percent in FY23.

“We expect macroeconomic engines to pick up momentum again by FY24 since, after every economic downturn, eventually, consumer morale returns,” it added.

According to the survey, as the creator economy evolves, it is critical to bridge the gap between businesses and influencers via a centralised platform such as the creative marketplace.

Also Read:

Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Top 10 Most Popular International Cricket Teams on Social Media

Top Popular International Cricket Teams on Social Media 2025

Top Popular International Cricket Teams on Social Media: The cricket-playing nations across the world have die-hard fans...
India’s Bold Vision: 5,000 Unicorns in the Future – Piyush Goyal

India’s Bold Vision: 5,000 Unicorns in the Future –...

India has emerged as a global powerhouse for startups, with a thriving ecosystem that fosters innovation, entrepreneurship,...
ICC ODI World Cup: Top 5 Highest Score in World Cup history - all the details you need to know about!

ICC ODI World Cup: Top 5 Highest Score in...

The ICC Men's Cricket World Cup has been a stage for cricketing excellence ever since it...
Brazil Legends Edge India All-Stars 2-1 in a Night of Football Nostalgia

Brazil Legends Edge India All-Stars 2-1 in a Night...

Football fans in Chennai were treated to an electrifying evening as the Brazil Legends secured a narrow...

LATEST: How to avail Nvidia GeForce Now in India...

Many of us don't have high-end gaming computers but want to play some graphic-intensive games. Nvidia launched...

LATEST NEWS

IPL 2025: SRH vs GT – Preview, Prediction, Starting XI and Where To Watch The Match LIVE

Sunrisers Hyderabad are set to take on Gujarat Titans in Match 19 of IPL 2025 at the Rajiv Gandhi International Stadium in Hyderabad on...

IPL 2025: Archer, Sandeep and RR Batters Fire to Hand PBKS First Loss

Yashasvi Jaiswal piling on the runs. Jofra Archer carrying forward the rhythm he rediscovered against Chennai Super Kings. Maheesh Theekshana and Wanindu Hasaranga finding...

ISL 2024-25 Semifinal: FC Goa vs Bengaluru FC – Preview, Prediction and Where To Watch The Match LIVE

FC Goa are set to welcome Bengaluru FC to the Jawaharlal Nehru Stadium in Goa for the second leg of their Indian Super League...

Top 5 Footballers Who Played for Both Manchester United and Manchester City

In this blog post, we’ll explore the fascinating stories of footballers who played for Manchester United and Manchester City. We’ll focus on primary keywords...

Featured