HARMAN, a leading automotive electronics technology company and a subsidiary of Samsung Electronics Co., Ltd., has confirmed its continuation as an official partner of Scuderia Ferrari for the upcoming Formula One season. The partnership, focused on delivering exceptional consumer experiences at automotive grade, will see Ferrari becoming the first automotive OEM to adopt several solutions from HARMAN’s in-cabin monitoring system, HARMAN Ready Care, for its next-generation road cars.
HARMAN Automotive Extends Partnership with Scuderia Ferrari
Christian Sobottka, President of HARMAN Automotive, emphasized the collaborative commitment to pushing the boundaries of what is possible in a car, stating, “After a successful inaugural year, we look forward to continuing our Scuderia Ferrari partnership with an exciting new campaign for the 2024 race season.” He also highlighted the extension of the technical partnership with Ferrari, delivering key Ready Care safety features for its customers.
The 2024 Formula One season will witness the synergies between HARMAN and Ferrari coming to life through an integrated marketing campaign that underscores their shared commitment to innovation and excellence.
In the realm of road cars, Ferrari will introduce eye-gaze tracking from HARMAN Ready Care, allowing the detection of driver distraction and alerting them to refocus on the road. Ready Care, part of HARMAN’s Ready product lineup, utilizes artificial intelligence, machine learning, and neuroscience to keep drivers focused by identifying distraction and drowsiness, representing the industry’s first closed-loop interior sensing and tailored interventions product.
This extended partnership with Ferrari marks a significant milestone in HARMAN Automotive’s journey to become the foremost automotive electronics supplier delivering best-in-class in-cabin experiences – a value proposition known as Consumer Experiences. Automotive Grade.
For further details, visit car.harman.com.
