Green Gold Animation, known for popular animated series like *Chhota Bheem*, has launched its dedicated Free Ad-Supported Streaming Television (FAST) channel, Green Gold TV, on Samsung TV Plus in India. The 24×7 channel is now accessible to Samsung TV households nationwide, offering curated kids and family content without a subscription.

The addition of Green Gold TV to Samsung TV Plus strengthens the platform’s kids’ content library, providing a new source of entertainment for families. Samsung TV Plus, which reports over 100 million monthly active users across 30 countries globally, positions Green Gold TV to reach a substantial audience as the FAST model gains traction in India’s connected TV market.

Channel Content and Availability

Green Gold TV features a lineup of popular titles, including *Mighty Raju*, *Super Bheem*, *Krishna Balram*, *Chorr Police*, and *Luv Kushh*. The channel operates on a structured programming schedule, with episodic content dominating weekday broadcasts and movie premieres reserved for weekends. All content is available in Hindi, catering to both young audiences and co-viewing families.

The service is integrated into the Kids genre on Samsung TV Plus, providing a continuous viewing experience free of charge and without requiring any login credentials. This launch represents a strategic move for Green Gold Animation(https://www.greengoldanimation.com/) as it expands its footprint in the burgeoning connected TV ecosystem.

Strategic Move in India’s Evolving FAST Landscape

The introduction of Green Gold TV on a major FAST platform like Samsung TV Plus coincides with the increasing adoption of connected televisions and a growing consumer preference for high-quality, ad-supported streaming options in India. This collaboration aims to leverage the shift towards ad-supported streaming on larger screens.

Rajiv Chilaka, Founder & CEO, Green Gold Animation, commented on the development. “For a long time, television in India has been defined by access controlled at the platform level, while digital has offered choice—but often in a fragmented way,” Chilaka stated. “What platforms like Samsung TV Plus are doing is resolving that tension by bringing back simplicity without compromising on scale. With Green Gold TV, we’re becoming part of a viewing experience that is far more aligned with how families consume content today—effortless, continuous, and shared. I believe FAST will evolve into a foundational layer of the entertainment ecosystem, and this is our early step in that direction.”

Kunal Mehta, General Manager and Head of Business Development for Samsung TV Plus India, added, “Partnering with Green Gold Animation not only strengthens our Kids offering, but also enhances the viewing experience by bringing families together around trusted, high-quality content. Through collaborations with partners such as Green Gold Animation, Samsung TV Plus India continues to build an always-on, curated entertainment platform that reduces friction and delivers more accessible, meaningful choice for viewers.”

This launch signals a broader shift in Green Gold Animation’s distribution strategy, aiming to deliver a more immersive and uninterrupted viewing experience tailored for connected TV audiences. As the FAST ecosystem continues to gather momentum in India, this move positions Green Gold Animation among the early adopters shaping content consumption in the region’s dynamic streaming industry developments. Find more coverage on the latest tech appliance news and streaming service updates at [TechnoSports](https://technosports.co.in/).