Google has announced plans to redesign its search engine to make it more “visually appealing, snackable, personalised, and human.” The company plans to shift away from the usual “10 blue links” approach of delivering search results and instead focus on servicing young people globally. According to the Wall Street Journal, this transition will involve adding more human voices into search engine results.
This decision comes at a time when artificial intelligence (AI) technologies like ChatGPT are gaining traction and have the potential to revolutionise the way businesses and society operate. Google intends to make its search engine more engaging and conversational, allowing users to engage in natural language discussions with an AI programme.
The forthcoming annual Google I/O developer conference is likely to demonstrate new capabilities that will allow people to communicate with an AI programme.
According to the WSJ, the technology is called “Magi,” and it will allow users to have dialogues with the search engine. In 2023, generative AI has become a buzzword, with numerous applications capturing the public’s attention and causing a rush among corporations to produce similar products.
Google’s search engine redesign fits with this trend, and the corporation believes that its more conversational and engaging search engine will appeal to young people and become a mainstay in their daily life.
The updated search engine will include more visual features, making it easier for consumers to rapidly find what they’re looking for. Google intends to employ AI algorithms to tailor search results to individual interests, making the search experience more personalised and intuitive.
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