Google removes ‘Go’ branding from Gallery Go app as part of its Re-branding Strategy

Google released Android Go (8.0 Oreo) in 2017 as a version of the operating system designed for lower-end hardware. This programme also included revamped first-party apps for the OS variation. Google Search, Assistant, YouTube, Maps, and Gmail were among the first programmes to add “Go” to their names.   

Gallery Go was released in mid-2019 as a stripped-down version of Google Photos with an emphasis on offline use. The app, which is under 10MB in size, can categorise your library automatically into people, selfies, nature, animals, documents, videos, and movies, as well as basic auto-enhance editing.

The programme is now just called “Gallery” as of version 1.8.8.436428459, which was released this week. The word “Go” has been deleted from the icon and name, as well as the app bar and Play Store listing. It’s one of the few Go apps available for all devices, with over 100 million downloads.

Google will also decommission YouTube Go later this year after it was determined that it was no longer necessary

In 2018, “Files Go” became “Files by Google,” which set a precedent for a branding shift of this kind. The app’s focus shifted to a broader audience as a result, although it’s uncertain whether Gallery will follow in the footsteps of Google Photos, which is a hugely popular and vital product.

It’s too early to tell if the Android Go project is changing in any manner, at least in terms of applications. While YouTube Go’s pending removal shows that the primary apps are optimised enough, Android 12 Go with various improvements was reported at the end of last year for a 2022 debut.

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