Apple fans, mark your calendars. Flipkart’s biggest sale of the year — the GOAT Sale — kicks off on July 4, and the iPhone price list has already leaked ahead of the official reveal. If you’ve been waiting to upgrade, this might be your best shot before prices potentially climb.
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The Leaked Price List
Starting July 4, the iPhone 17 will be available for ₹70,990, while the iPhone 17 Pro and iPhone 17 Pro Max will retail at ₹1,12,900 and ₹1,27,900 respectively. The iPhone 17e drops to ₹60,900, and the ultra-thin iPhone Air comes in at ₹95,900.
| Model | GOAT Sale Price |
|---|---|
| iPhone 17 | ₹70,990 |
| iPhone 17 Pro | ₹1,12,900 |
| iPhone 17 Pro Max | ₹1,27,900 |
| iPhone 17e | ₹60,900 |
| iPhone Air | ₹95,900 |
| iPhone 16 | ₹59,900 |
| iPhone 16 Plus | ₹73,900 |
| iPhone 16e | ₹55,900 |
| iPhone 15 | ₹49,900 |
The previous-generation lineup also gets substantial cuts, with the iPhone 16 priced at ₹59,900, making it one of the strongest value picks in Apple’s current portfolio.
Why the iPhone 17 Deal Stands Out
This isn’t a small discount. The iPhone 17 currently retails at ₹82,900 for the 256GB base model — meaning the leaked GOAT Sale price of ₹70,990 represents nearly a ₹12,000 cut. We’ve tracked the iPhone 17’s pricing journey closely, from its official India launch at ₹82,900 to earlier sale discounts during Flipkart’s Summer Sale event, and this GOAT Sale figure is comfortably the lowest yet.
Sale Dates & Early Access
| Detail | Information |
|---|---|
| Sale Starts (Plus/Black members) | July 3, 2026 |
| Sale Starts (All users) | July 4, 2026 |
| Star Product | iPhone 17 series |
| Other Brands Featured | Samsung Galaxy S25, Google Pixel 10, Nothing Phone (4a) Pro |
Why “Buy Now” Might Actually Make Sense
These prices could prove especially attractive given recent rumours that Apple may increase iPhone 17 series pricing in the near future. If that happens, this sale could be one of the last chances to buy at current official pricing.
That price-hike rumour adds real urgency here — it’s not just sale-season marketing speak. If Apple does adjust pricing, buyers who wait past July could end up paying more for the exact same phone.
Our Take
The iPhone 17 at ₹70,990 is the headline grabber, but the iPhone 16 at ₹59,900 deserves equal attention if you don’t need the latest chip — it’s a near-flagship experience at a meaningfully lower price. Either way, with bank offers and exchange bonuses stackable on top of these prices, the effective cost could drop even further.
For live pricing once the sale goes live, check the official Flipkart GOAT Sale page. Add your pick to your wishlist now — high-demand variants tend to sell out within hours once the clock strikes midnight on July 4.
