FIFA has earmarked for a record collection of revenue from the sale of official hospitality packages for Qatar’s 2022 World Cup after it was launched on a global platform. The hospitality pre-sale procuring period was conducted by MATCH and was offered to FIFA’s Commercial Affiliates and select groups.
Qatari newspaper, The Peninsula stated that MATCH yesterday announced that the pre-sales had reached an unparalleled level of $90m with the respective agents collectively committing to sales targets exceeding $260m, which resulted in far beyond the total target achieved for FIFA World Cups in Brazil 2014 and Russia 2018.
“We are delighted to confirm that demand for the FIFA World Cup is stronger than ever. The remarkable global response we have had to our pre-sales and the enthusiasm and professionalism with which our long-standing sales agents have responded to our invitation to tender has further cemented our belief that despite the unprecedented events of recent months due to the global pandemic, there remains unwavering enthusiasm and interest in the FIFA World Cup Qatar 2022 Official Hospitality Programme,” said Jaime Byrom, Executive Chairman of MATCH Hospitality.
The conclusion was done by MATCH, of its worldwide sales agent tender process, where international sports travel and hospitality agencies have been appointed by MATCH to sell FIFA World Cup hospitality services worldwide. MATCH’s tender process resulted in the appointment of 27 agents across 39 territories, who have collectively committed financially to sales targets exceeding $260m. The amount sets another FIFA World Cup record, far exceeding the sales targets secured by MATCH for the equivalent sales agent tender processes conducted by MATCH in connection with the 2014 FIFA World Cup Brazil and 2018 FIFA World Cup Russia.
The FIFA World Cup Qatar 2022 Hospitality Programme will offer guests hospitality packages which include official match tickets plus a wide range of on-site services at the stadiums such as gourmet catering, premium beverages, preferential parking, entertainment and gifts, as well as additional ancillary services, including accommodation and air transportation.
“We are delighted to see such extraordinary interest in the FIFA World Cup Qatar 2022 when following challenging times, the world can come together for a global festival of football,” said FIFA Director of Commercial Revenue Nick Brown.
Nasser Al Khater, CEO of the FIFA World Cup Qatar 2022 LLC, said: “The launch of global hospitality packages for the FIFA World Cup Qatar 2022 brings us another step closer to delivering an extraordinary tournament in just under two years’ time. We have always said that Qatar 2022 will set new global benchmarks for the delivery of mega-events, and hospitality is no exception.
“Making guests welcome and feel entirely at home is a central tenet of Arab and Middle Eastern culture; alongside our partners, we look forward to greeting our fans and visitors with a once-in-a-lifetime experience when they come to Qatar, and help them make memories they will never forget,” he added.
Sales for the FIFA World Cup Qatar 2022 Hospitality Packages launched globally will be available to clients on a first-come, first-served basis.