Konami acquired Juventus FC’s exclusive license three years ago. This meant Konami could feature original player names, Allianz Stadium, official kits, crest and more in their Pro Evolution Soccer (PES) video game.
Therefore, Juventus was renamed Piemonte Calcio in FIFA 20 and was given a generic crest and stadium. However, as Juventus’ agreement with Konami ended, EA Sports have once again acquired the license of Juventus.
Starting from FIFA 23, Juventus will have its authentic name, crest, Allianz Stadium, etc in the game. Piemonte Calcio won’t be required anymore to represent them. So after 3 years, Juventus is back in FIFA 23 following an exclusive multi-year partnership.
FIFA 23: Juventus returns to the game and puts an end to Piemonte Calcio
David Jackson, VP of brand for EA SPORTS FIFA, said: “We’re excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus. This phenomenal club means so much to us and our fans and will enable EA SPORTS to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”
Giorgio Ricci, Juventus Chief Revenue Officer, added: “We are proud to return by EA SPORTS’ side. The partnership with EA SPORTS goes beyond the concept of traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, urban culture, and lifestyle. We chose EA SPORTS to go one step further because it is a partner sharing our vision and ambition. We are pleased to make this journey with a brand standing out for its originality, uniqueness, and innovation, as Juventus does.”
EA Sports are not only the Official Sport Video Gaming Partner, but also Official Urban Culture Partner of Juventus. The partnership will go beyond gaming and football: numerous initiatives will be activated to live the Juve experience at 360 degrees, the world of street art, culture, music and Urban lifestyle.
Also, former Juventus legend Claudio Marchisio will join as a FUT Hero in FIFA 23, and current star Dušan Vlahović will be an ambassador of FIFA 23.
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