For many die-hard gamers and football fans everywhere, the FIFA video game series from EA SPORTS is a household name. Since its 1993 debut, the series has grown to become one of the most well-known and lucrative sports video game franchises ever. Fans have been engrossed in the game for decades thanks to its realistic graphics, intricate team management, and immersive gameplay.
FIFA has solidified its position as a must-have game for football fans in the video game industry with frequent updates, new features, and online play. The long-running video game franchise is being rebranded by EA SPORTS, so the fans will have to adjust to something new. That’s right, no longer will FIFA be referred to as FIFA.
The new brand vision for EA FCTM has been revealed by EA SPORTS, providing the first look at the franchise’s future.
Through console, mobile, online, and esports products, the new brand will connect millions of football fans as an EA SPORTS platform for the creation, innovation, and growth of new football experiences. Over the next few days, more than 100 matches in the world’s top leagues will feature the new brand identity for the first time thanks to EA SPORTS partners.
The triangle, which is the most common shape in football, is incorporated into the new brand design, which draws inspiration from football culture. With partners who share the same vision for a football future that puts fans first, EA SPORTS FC will represent the sport, innovation, and change. It will also continue to expand.
More than 100 matches in the world’s top leagues, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, and others, will feature the brand’s debut. EA SPORTS will be joined by voices from the international football community to usher in a new era for the game.
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