EA and FIFA’s Long Partnership Comes to an End: What will be the Future of FIFA? 

At last Electronics Arts and FIFA confirms that they are officially stopping sharing the bond. EA has been creating the FIFA game for three decades.  We can’t deny that the negotiations over the game publisher are the use of the FIFA brand and become wildly successful in the annual soccer franchise finished without any renewal as EA confirmed the news on Tuesday. 

EA will not sit silently, as the company will rebrand its soccer games by using a new title like EA Sports FC. The new deal with FIFA had set to expire after the Qatar World Cup in November this year. EA and FIFA currently extend their deal till next year’s Women’s World Cup, after which EA cannot use FIFA’s name. EA has hundreds of licensing deals to confirm it can use players’ likeliness that brand with the majority of the global soccer industry. 

According to the report of The New York Times, last year the contract negotiations under the renewal of a few years old deals increase the tension between EA and the world soccer governing organization, mainly over the amount of money FIFA was demanded with limitations as t desired to impose on how EA could use it for branding. The new reports suggest EA had been irked that FIFA was licensing the name out to the other video games just like Fortnite and Roblox. 

The executive vice president and group general manager of EA Sports Cam Weber said,” After nearly 30 years of creating genre-defining interactive football experiences, we will soon start an exciting new era. Next year, EA Sports FC will become the future of football from EA Sports. Alongside our 300+ license partners across the sport, we are ready to take global football experiences to new heights, on behalf of all football fans around the world.” 

According to Weber EA, Sports FC will become the latest independent platform that will permit us to realize this future and much more.  after that, he also continues, that EA is going to commit to delivering one more FIFA game under the current arrangement later this year. 

 He said,” We are dedicated to meaningfully reinvesting in the sport, and we are excited to work with a large and increasing number of partners to expand to new authentic experiences that bring joy, inclusivity, and immersion to a global community of fans. I look forward to sharing more detail on these plans in the coming months.” 

Now come to the FIFA side, for the gamers, FIFA means game more than the sports politics institution. The problem starts the last October when FIFA was double its licensing fee to $1bn. The president of EA sports has planned to extend the game just beyond the interactive marches but the licensing gives the restrictions to EA. Now, FIFA has to find a new video game company that has the capabilities to purchase the licensing. 

We have shared the list of Top 10 Gaming companies that can buy FIFA’s license: 

10. 2K Sports 

The gaming company is known for making WWE and NBA 2K series of games. 2K Sports is mainly the label of the studio 2K that definitely experiences the long-lasting sports franchise that FIFA’s new developer try to get. The sports studio is not a football association, and in recent years NBA 2K brand has slumped as there are plenty of 2K games so we can expect that the studio has the capability to provide great FIFA games. 

9. Activision Blizzard 

Activision Blizzard also focuses on confirming that puts out the bestsellers, and gaining FIFA licensing will be a bonus to them. The deep involvement of Activision will bring a great spin-off to the FIFA game. It’s not hard to imagine choosing FIFA Gateway instead of esports. 

8. Big Ant Studios 

The Australian game developer company may be a new name for many, but they have the experience of making cricket and rugby games, so there is definitely an existing version for this type of game. The licensing of FIFA also can be purchased by this company.

7. CD Projekt 

The sport that Americans call soccer is very popular in the rest of the world. Europe is FIFA’s hotspot, and CD Projekt is a popular European studio. It might chase the licensing. CD Projekt made the name by launching RPG games just like The Witcher 3 and Cyberpunk 2077. It’s not surprising if CD Projekt buys the license of FIFA. 

6. Konami 

IN the video game industry, the company made a big name. At first, Konami dropped many football video games that are still very popular. The company had previous experience that developing football games. We think if the FIFA license is purchased by Konami, then it will be great. 

5. San Diego Studio 

We can’t deny that some of the best PS exclusive games come from Sony’s focus on first-party developers. The San Diego Studio specialized in sports for almost two decades.  

If San Diego Studio gets the FIFA license that means FIFA becomes exclusive to Sony consoles. 

4. SEGA 

SEGA is already an established football video game series like Konami. Every year they release the game Football manager just like FIFA. The game has got a huge response. It’s not impossible for SEGA to take up FIFA. After this, we think the production quality of the game will increase. 

3. Tencent Games 

This is China’s gaming giant. This company has a subsidiary with the multimedia corporation. The company has several experiences in foreign media markets. From a beneficial point of view, FIFA will be a great choice for Tencent. 

2. Ubisoft 

The French gaming company Ubisoft has a high chance to purchase the license of FIFA. The company made a huge name in the game space with 2010’s Pure Football from the Vancouver division. Pure Football Studio trying to create something new that FIFA will be a great platform to experiment with and built the fanbase. 

1. Xbox Game Studios 

Xbox Game is a key of Microsoft even since the latter company launched the first Xbox in 2001. Microsoft already contains plenty of great sports games that contain Xbox Game Pass, so FIFA also does not become outside of it. For Xbox Game Studios FIFA can be the likelihood and push the console exclusivity. FIFA is also a popular multiplatform series so the launching of the game makes the PS gamers crazy. 

 A big thanks for source1 & source2. 

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