Smart home enthusiasts, this is huge! After dominating Amazon India’s smart appliance segment, Dreame Technology is making its boldest move yet – partnering with Croma to bring their intelligent cleaning and grooming innovations to physical retail. Starting today, you can actually walk into a store and experience these premium smart home devices before buying. This isn’t just expansion; it’s a game-changing shift toward phygital retail excellence.
Table of Contents
Dreame x Croma Partnership Overview
| Expansion Detail | Information |
|---|---|
| Availability | 20+ cities (metros, tier 1 & tier 2) |
| Store Experience | Dedicated “Dreame Zones” in Croma outlets |
| Product Range | Robotic vacuums, cordless stick vacuums, wet-and-dry vacuums, grooming products |
| Launch Offer | July 15-20: Up to 10% additional discount (IDFC, Amex, HSBC, Bank of Baroda) |
| Warranty | 2 years (grooming), 1 year (cleaning devices) |
| Support | Toll-free helpline, pickup & drop, on-site installation |
| Brand Ambassador | Kriti Sanon |
Why This Offline Move Matters
From Digital Success to Physical Presence: Dreame’s Amazon India success proved Indian consumers crave intelligent home solutions. Now, with dedicated Dreame Zones in Croma stores, customers can touch, test, and truly understand these premium smart home devices before purchasing.
The “Try Before You Buy” Advantage: Smart home appliances are high-involvement purchases. Being able to experience a robotic vacuum’s navigation or test a cordless stick vacuum’s suction power in-store builds the confidence that online shopping can’t match.
Perfect Timing with Kriti Sanon: The brand ambassador announcement combined with offline expansion shows Dreame’s serious long-term commitment to the Indian market. They’re not just selling products; they’re building a lifestyle brand.
Launch Week Deals Worth Noting
The July 15-20 launch window offers attractive incentives – up to 10% additional discounts on select credit cards, plus No Cost EMI options. For anyone considering upgrading their cleaning routine or investing in intelligent grooming solutions, this timing couldn’t be better.
Bottom Line: The brand’s offline expansion represents the maturation of India’s smart home market. When a brand moves from online-only to premium retail partnerships, it signals both consumer readiness and product confidence.
Ready to experience Dreame’s innovations firsthand? Find your nearest Croma store and visit the new Dreame Zone – your future smart home awaits!
