Disney-Star Set to Score Big: Rs 400 Cr Ad Revenues Expected from Asia Cup IND vs PAK Clash

The anticipation for the India vs Pakistan clash in the upcoming Asia Cup 2023 is already at fever pitch, and Disney-Star, the official broadcaster, is poised to cash in on this cricketing extravaganza. With a strategic approach and attractive ad packages, Disney-Star is on track to generate a whopping Rs 400 Crore in advertising revenues from this highly-awaited match on September 2.

Here’s a closer look at how Disney-Star plans to hit this advertising jackpot

High-Stakes IND vs PAK Clash

• Disney-Star, the official broadcaster for Asia Cup 2023, is gearing up for a spectacular showdown between India and Pakistan.
• The India vs Pakistan match is expected to drive massive viewership and ad revenues.

Premium Advertisers on Board

• Disney-Star has already secured major brands for the match, including Coca-Cola, Amul, McEnroe, Nerolac Paint, and Berger Paints.
• A shift in Disney-Star’s advertising approach has attracted more advertisers.

Three Ad Packages Offered

• Disney-Star is offering three advertising packages for Asia Cup 2023:
  • Package A: India vs Pakistan match along with other games.
  • Package B: Second India vs Pakistan match and other games.
  • Package C: Coverage for the entire tournament.

Advertising Revenues Projection

• Industry sources estimate that Disney-Star is set to cross Rs 350 Crore in advertising revenues.
• Despite market conditions, this figure showcases the immense appeal of cricket advertising.

Sky-High Ad Rates for IND vs PAK

• Disney-Star has set a rate of up to Rs 30 lakh for a 10-second ad slot during the India vs Pakistan match.
• For other matches, the rate is significantly lower, at around Rs 2-3 lakh for 10 seconds.

Multi-Platform Strategy

• Disney-Star is offering free live streaming of the India vs Pakistan match on mobile devices via Disney+Hotstar.
• Viewers can expect a massive audience turnout on mobile platforms.

Subscription-Based Coverage

• While Asia Cup 2023 will be behind a paywall on the Disney-Hotstar app on non-mobile devices, it’s expected to gain subscribers.
• Advertising rates for CTVs (Connected TVs) are projected to be around Rs 400 per thousand impressions.

Following Jio’s Footsteps

• Disney-Star’s strategy aligns with Jio’s free live streaming of IPL, aiming to capture a significant share of festive advertising in the coming months.
• Customized and attractive pricing options for digital advertisers are part of Disney-Star’s plan.

With the India vs Pakistan clash on the horizon, Disney-Star’s innovative ad strategies and attractive packages are set to make the Asia Cup 2023 a cricketing spectacle for advertisers and viewers alike. The battle for ad revenues during this highly-anticipated match promises to be as thrilling as the action on the field. Disney-Star’s expected Rs 400 Crore ad revenue is a testament to the enduring popularity of cricket in India.

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