Assassin’s Creed Shadows Tops Europe as Best-Selling New Game 2025

Amid Ubisoft’s challenging year, Assassin’s Creed Shadows has emerged as the company’s shining success story, claiming the title of Europe’s best-selling new game of 2025. According to Game Sales Data (GSD) figures reported by The Game Business, Shadows has outperformed every major 2025 release including Monster Hunter Wilds and Kingdom Come: Deliverance II.

Europe’s Top-Selling Games 2025 Rankings

Shadows Dominates Competitive 2025 Lineup

Assassin’s Creed Shadows stands above games like Monster Hunter Wilds, Kingdom Come: Deliverance II, Elden Ring: Nightreign, The Elder Scrolls IV: Oblivion Remastered, and every other major release from this year so far.

Only Split-Fiction has come close to matching Shadows’ European sales performance among 2025 releases. The achievement is particularly impressive given the fierce competition from established franchises and highly anticipated sequels.

Bright Spot for Struggling Ubisoft

In what feels like the greatest period of turmoil for Ubisoft in the company’s history, Assassin’s Creed Shadows continues to be the bright spark of life that the company needs, providing crucial revenue during a difficult period marked by other underwhelming releases.

This success validates Ubisoft’s investment in the Assassin’s Creed franchise and demonstrates the series’ enduring appeal, particularly with its Japanese setting resonating strongly with European audiences.

Limited 2025 Games Break Top 20

Out of the top-20 best-selling games in Europe for 2025 so far, including games released last year and older, Split-Fiction, Wilds, World, Deliverance II, Oblivion Remastered, Nightreign, and Shadows are the only seven games released in 2025 to make the list.

This statistic highlights how challenging it is for new releases to compete against established titles like Grand Theft Auto V, Red Dead Redemption 2, and Hogwarts Legacy, making Shadows’ second-place overall ranking even more remarkable.

Upcoming Competition Threatens Lead

By the end of this year, it’s doubtful that Shadows will be able to hold onto that top spot for 2025 releases. Not just because EA Sports FC 26 is on the horizon, but because FC 26 is coming, and this year’s new Call of Duty, and Battlefield 6, and Borderlands 4, and Ghost of Yotei, and Pokemon Legends Z-A are all scheduled for release.

Despite the looming competition, Shadows has established itself as 2025’s breakout success story in European gaming markets.

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