BOE Technology Group premiered its HERO 2.0 Smart Cockpit at CES 2026, featuring multimodal AI interaction, 50,000-nit Micro LED head-up display, and three advanced display technology brands. The global automotive display leader showcased over 60 cutting-edge solutions for smart mobility.
Table of Contents
Revolutionizing Smart Mobility Interaction
HERO 2.0 Smart Cockpit Features
| Feature | Specification |
|---|---|
| Head-Up Display | Micro LED PHUD, 50,000 nits brightness |
| Command Recognition | 98% accuracy (AI voice/gesture) |
| Center Display | 15.6″ UB Cell automotive-grade |
| Contrast Ratio | 100,000:1 (BD Cell dual-layer LCD) |
| Display Technologies | ADS Pro, f-OLED, α-MLED |
| Partner Engagements | 40+ global ecosystem partners |
HERO Initiative Evolution
Following the overseas launch of “HERO” (Healthiness, Entertainment, Relaxation, and Office) in 2025, BOE unveiled HERO 2.0 at CES 2026, breaking new ground in audiovisual experiences, interaction methods, and scenario-based applications for smart cockpits.
The AI-powered system integrates multimodal interaction including multi-touch, voice, visual control, and gesture operations, plus breakthrough domain control functionality. This redefines the human-vehicle relationship while laying technical foundations for extending smart mobility ecosystem value.
Industry-First Optical Innovations
The globally debuting Micro LED PHUD panoramic head-up display delivers extraordinary 50,000-nit brightness with AI voice and gesture control, achieving 98% recognition rate for complex commands. This ensures clear visibility even in intense sunlight while providing intuitive control methods.
The world’s first intelligent standalone in-vehicle amplifier uses real-time AI audio restoration. Paired with CDR hybrid digital radio, it ensures high-quality audio transmission and emergency communications even without mobile network coverage—critical for safety and reliability.
Three Display Technology Brands
ADS Pro: The automotive-grade 15.6-inch UB Cell dual-screen display features high contrast, low reflectivity, and wide color gamut coverage for high-fidelity in-vehicle applications. BD Cell dual-layer LCD achieves true blacks through pixel-level dimming with 100,000:1 contrast ratio and energy-efficient low-power algorithms.
f-OLED: The globally premiered OLED smart cockpit solution integrates curved and custom-shaped OLED displays, enabling seamless fusion between display form factors and interactive modalities. A 17-inch rollable OLED terminal switches between tablet and large-screen modes.
α-MLED: BOE debuts its first 0.9mm-pitch HDR Micro LED all-in-one with ultra-thin chip-on-glass (COG) construction. It delivers UHD image quality, high brightness, no flicker, and seamless splicing, with ambient contrast ratio reaching 20,000:1 or higher in 10 lux lighting for exceptional dark-scene performance.
AI-Ready Product Portfolio
The C100 AI all-in-one series integrates multimodal AI interaction and LLM technologies, leading the industry in multiple functions. The world’s first 3D ultrasonic fingerprint smart car key/start button enables rapid identity authentication and single-click driving mode adaptation.
Users can adjust dimmable sunroofs, order food delivery, manage climate control and smart home devices via center display, and extend work and entertainment scenarios with in-cabin projectors and UB Cell smart wood-grain tables.
Global Leadership Position
As the global leader in both shipments and shipment area of automotive displays, BOE invests approximately 7% of revenue into R&D—totaling over 10 billion yuan ($1.4 billion) annually. In December, BOE launched China’s first fully complete 8.6-generation OLED production line, marking a significant milestone.
BOE Varitronix Limited, the company’s automotive display subsidiary, engaged with 40+ ecosystem partners at CES including luxury car brands, leading automotive suppliers, and consumer electronics companies, showcasing 11 co-developed products across auto, cycling, and consumer electronics fields.
For more information, visit BOE official PR. Stay updated on automotive technology at TechnoSports.
FAQs
What makes HERO 2.0’s head-up display special?
The Micro LED PHUD delivers 50,000-nit brightness with AI-powered voice and gesture control achieving 98% command recognition accuracy.
What are BOE’s three display technology brands?
ADS Pro for high-contrast LCD, f-OLED for curved flexible displays, and α-MLED for ultra-high-contrast Micro LED solutions.
