boAt has partnered with Dixon to provide improved wireless audio solutions in India through an array of audio products. Imagine Marketing Private Limited, the parent company of boAt, has announced a joint partnership with Dixon to produce more wireless audio devices within India.
Both the companies will have equal stakes in the new venture that will see it producing wholly-made audio products from the Indian subcontinent.
This new partnership is set to combine the resources of both the firms, the research and development engineers from boAt will design and develop more India-centric customized audio products.
This new venture can also tap the manufacturing capability of Dixon which will be a facilitating medium through its vibrant platform for the designing and manufacture of smart wireless audio products that are tailor-made to the need of the Indian consumer.
The Indian mobile accessory market is quickly evolving with massive investments and innovative products across all segments. The new venture hopes to achieve excellent customer delivery by delivering high-quality and aspirational lifestyle audio wireless solutions that will be driven by a sound research and development strategy.
Both boAt and Dixon will focus on IP, product design, and quality assurance, as well as high-quality manufacturing-core principles that fit into the Make in India initiative.
The two companies have expressed their enthusiasm and the massive possibilities that lay ahead of them. The partnership leverages the quality and excellent processes in both companies and will hope to deliver cutting-edge and affordable products in accordance with the Make in India initiative.
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