Barcelona’s official merchandise sales have revealed fascinating details about the club’s most cherished players this season. While rising stars and established names dominate, one legend’s influence continues to defy logic.

According to a report by AS, the three most sought-after jerseys belong to Lamine Yamal, Robert Lewandowski, and—surprisingly—Lionel Messi, despite his departure from the club nearly four years ago.

Yamal’s Meteoric Rise to Stardom

Lamine Yamal has rapidly become Barcelona’s hottest commodity. The 16-year-old prodigy’s jersey demand has exceeded expectations, with frequent stock shortages reflecting his growing influence both on and off the pitch.

His remarkable performances and youthful charisma have captivated fans worldwide, positioning him as a beacon of Barcelona’s future. For many, owning his shirt is more than just supporting a player—it’s about witnessing the beginning of an extraordinary journey.

Lewandowski’s Consistent Commercial Appeal

Robert Lewandowski’s presence in the top three is hardly surprising. The Polish striker, known for his goal-scoring prowess, remains a commercial powerhouse for the Catalan giants.

His consistency in front of goal and leadership qualities have endeared him to fans of all ages. Unlike the meteoric rise of Yamal, Lewandowski’s jersey sales stem from an established legacy, solidifying his position as a fan favorite across multiple demographics.

Messi’s Timeless Connection with Barcelona

Perhaps the most astonishing revelation is Lionel Messi’s enduring popularity. Despite leaving Barcelona years ago, the Argentine icon’s shirt demand surpasses that of most current first-team players, trailing only Yamal and Lewandowski. Licensing restrictions prevent the club from officially selling Messi’s jerseys, yet fans—particularly tourists visiting official stores—circumvent this by purchasing plain shirts and printing his name and iconic number 10.

This ongoing fascination is more than nostalgia; it’s a testament to Messi’s unbreakable bond with the club. His legacy remains deeply rooted in the hearts of supporters, proving that certain connections transcend time and circumstances.

Raphinha and Pedri: A Tight Race for Fourth

While the top three spots seem secure, the battle for fourth place is closely contested between Raphinha and Pedri. Generally, Raphinha edges ahead in sales, thanks to his flair and decisive contributions.

However, Pedri’s jersey demand surges following standout performances, showcasing how on-pitch excellence can sway fan preferences. This fluctuating dynamic underscores the importance of both consistency and memorable moments in winning over supporters.

Gavi’s Teen Appeal and Cubarsi’s Rapid Ascent

In fifth place, Gavi’s shirt resonates strongly with younger audiences, particularly teenagers who admire his tenacity and fearless playing style. His fiery presence on the field translates into strong merchandise sales, reflecting his growing stature within the squad.

Pau Cubarsi’s emergence is another noteworthy development. Despite being relatively new to the first team, the young defender has climbed to sixth in shirt sales. His rapid ascent highlights how fresh talent can capture fan imagination, emphasizing Barcelona’s commitment to nurturing homegrown players.

Frenkie de Jong’s Surprising Decline

Contrasting the upward trends of emerging stars, Frenkie de Jong has experienced an unexpected dip in popularity. Slipping to seventh place, the Dutch midfielder’s drop in jersey sales marks a shift in fan sentiment.

Various factors, including competition from younger teammates and evolving team dynamics, may have influenced this change. Nonetheless, de Jong remains a key figure in the squad, and a resurgence in demand isn’t out of the question.

The Enduring Impact of Legends

Lionel Messi’s continued prominence in shirt sales, despite his absence, speaks volumes about his legendary status. Fans’ unwavering admiration illustrates that some players leave marks too profound to fade. Barcelona’s marketing team acknowledges this unique phenomenon, even if licensing hurdles prevent direct capitalisation.

This scenario also underscores the club’s rich history and its ability to cultivate lasting emotional connections. New heroes may emerge, but the echoes of past greatness remain ever-present.

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