New Year’s Eve is usually a festive occasion. But in India, grocery and meal delivery have skyrocketed, giving the celebrations a digital spin. Food and grocery delivery apps like Zomato, Swiggy, and Blinkit have emerged as the hidden heroes of the New Year’s festivities as family and friends get together.
Blinkit, Swiggy, and Zomato got record-breaking orders on New Year’s Eve details
Using X (formerly Twitter), the CEOs of all the start-ups—including Zepto, Swiggy Instamart, and Blinkit—shared order numbers and compared them to the same time last year. The companies also revealed the orders placed by users in 2024.
Zomato has also seen a notable spike in orders since Christmas. With the website sending more than 140 orders every second yesterday, the trend hit a new peak. Interestingly, one of the most popular foods bought on Zomato yesterday in India was biryani.
Zomato fulfilled more orders in 2023 than it did for the NYEs in total in 2015, 2016, 2017, 2018, 2019, and 2020, according to Goyal’s tweet. The success of the platform and the changing delivery application usage patterns among Indian consumers throughout the holidays are demonstrated by these numbers.
“NYE ’24 broke all records across Swiggy Food and Instamart!” stated Swiggy CEO Rohit Kapoor in a post on X. Being with the squad at midnight makes me very pleased.”
Swiggy’s Instamart orders per minute broke the record set on the day of the World Cup Finals, he said in another post. “The orders per minute (OPM) on Swiggy Instamart is at an all-time high. Kapoor continued, “It’s 1.6 times greater than our prior high from the WC Finals.
These platforms demonstrate not only the success of their business strategies but also the shifting patterns of consumption in Indian culture as they continue to meet the demands of special occasions and holiday seasons. With their adept management of order surges during key events such as the Indian Premier League and the Cricket World Cup Finals, Zomato and Swiggy have established themselves as essential components of the festive season in India.
