BLACKPINK just reminded the world exactly why they sit at the very top. Less than two weeks after their comeback, DEADLINE has rewritten K-pop history — breaking not one but two all-time Hanteo records in the space of seven days. The numbers are genuinely jaw-dropping.
BLACKPINK DEADLINE — Record-Breaking Sales at a Glance
| Milestone | Figure |
|---|---|
| Album Title | DEADLINE (Mini Album) |
| Release Date | February 27, 2026 |
| First-Day Sales | 1,460,000+ copies |
| First-Week Sales | 1,774,577 copies |
| Chart | Hanteo Chart |
| Previous Record Holder | aespa — MY WORLD (2023) |
| Previous Record | 1,698,784 copies |
| Record Broken By | ~75,793 copies |
The Scale of What BLACKPINK Just Did
Let’s put this in perspective. BLACKPINK made their highly-anticipated comeback with their new mini album DEADLINE on February 27. By the end of the day, it had already sold over 1.46 million copies, setting a new record for the highest first-day sales of any female artist in Hanteo history.
And then they kept going. Hanteo Chart reported that DEADLINE went on to sell a record-breaking total of 1,774,577 copies in the first week of its release, from February 27 to March 5.
That’s nearly 1.8 million physical album sales in seven days — a number that would be extraordinary for any artist, let alone a girl group that has been active for nearly a decade and was on an extended hiatus.
The Record They Toppled — aespa’s MY WORLD
BLACKPINK has now broken aespa’s record for the highest first-week sales by any female artist in Hanteo history, overtaking the previous record of 1,698,784 set three years ago by aespa’s 2023 mini album MY WORLD.
aespa’s record had stood as a seemingly untouchable benchmark for three years. BLACKPINK didn’t just edge past it — they cleared it by a convincing margin, making DEADLINE the definitive best-selling female artist album week in Hanteo Chart history.
Why This Matters Beyond the Numbers
BLACKPINK’s return with DEADLINE comes after years of members focusing on solo careers and extended group inactivity. The fact that their comeback landed with this kind of commercial force — first-day and first-week records simultaneously — speaks to a fanbase (the BLINKs) that hasn’t just remained loyal, but has grown.
It also signals something broader: BLACKPINK’s cultural footprint in K-pop isn’t fading. If anything, the anticipation built during their absence made this comeback an event rather than just a release. For more K-pop milestones, music chart updates, and group news, stay connected at TechnoSports.
