Sometimes the best investments don’t come in a fancy pitch deck about deep tech or semiconductors. Sometimes they come in a bag of bhujia.
Aman Gupta, co-founder of boAt and one of Shark Tank India’s most beloved Sharks, just dropped what may be the most satisfying investment flex in Indian startup history — and it involves chips, not microchips.
Shark Tank India — From ₹3.75 Crore to Stardom
Let’s Try, founded by Nitin Vinod Kalra, makes chips, bhujia and other namkeen positioned as relatively cleaner alternatives while competing directly with mass players like Haldiram’s. When the company first appeared on Shark Tank India Season 1, it was only six to seven months old, with about ₹16 lakh in sales and a pitch valuing the business at roughly ₹3.75 crore. Instagram
Most Sharks passed. The logic? Too crowded a market. Too fried. Too ordinary.
Aman Gupta disagreed.
| Detail | Info |
|---|---|
| Brand | Let’s Try |
| Founded by | Nitin Vinod Kalra |
| Shark Tank Season | Season 1 |
| Initial Valuation | ₹3.75 Crore |
| Aman’s Investment | ₹12 Lakh |
| Current Valuation | ~₹324 Crore |
| Aman’s Return | ₹40 Crore (~333x) |
| Revenue (3 yrs) | ₹1 Cr → ₹120 Cr annually |
| Revenue Target | ₹1,000 Crore by 2028 |
The 333x Return That Broke Shark Tank India Records
In a now-viral post, Aman wrote: “I couldn’t make money in Nvidia Chips. But I made money in Bhujiya Chips. My ₹12 lakh investment has turned into ₹40 crore in a company almost nobody wanted to invest in… I have never been an Excel sheet investor. I invest in founders, not formulas. 333x return in 4 years (~33,233%). Some call it luck, but I call it instinct.” Bollywood Bubble
Brutal. Brilliant. And completely deserved.
Within just three years, Let’s Try scaled its annual revenue from ₹1 crore to ₹120 crore — a reflection of execution excellence, not just market luck. The company recently completed a pre-Series A funding round, raising $2.5 million from investors including SWC Global, Wipro Consumer, and 100Unicorns.
Why Aman Said Yes When Everyone Said No
Aman has said that what tipped the scale for him was the founder’s aag — the hunger, obsession and clarity that Nitin Kalra brought to the pitch and subsequent execution. Instagram Not a spreadsheet. Not a formula. Pure founder conviction.
This is the beating heart of what makes Shark Tank India genuinely compelling — moments where gut instinct over cold data creates generational wealth.
For more Shark Tank India investment stories and startup news, stay tuned to TechnoSports.
