As the official Brand Ambassador for BATTLEGROUNDS MOBILE INDIA (BGMI), KRAFTON India has appointed Ranveer Singh. Through this partnership, KRAFTON will introduce the Play Pure campaign, which highlights athletes’ “pure-ness” through the eyes of superstar Ranveer Singh. BGMI players will be challenged to take risks and embrace their authenticity as part of the campaign.
KRAFTON India’s CEO, Sean Hyunil Sohn, is thrilled about their partnership with Superstar Ranveer Singh for BGMI.
He believes Ranveer’s charismatic personality and unwavering spirit align perfectly with the essence of BGMI. KRAFTON is dedicated to delivering immersive experiences, and this collaboration promises exciting content for gamers nationwide, marking the start of a new era in gaming entertainment.
Ranveer Singh is enthusiastic about this partnership and views gaming as an extension of his creative expression. He appreciates the dedication, competitiveness, camaraderie, and team spirit in the gaming world. Ranveer sees BGMI as a cultural phenomenon that unites people from different backgrounds through their shared passion for gaming. He’s excited to be part of this journey and looks forward to engaging with the Indian gaming community.
In other news, following a three-month audit, the Indian government has given full license to Krafton’s well-known battle royale game. In September 2021, the game was put on hold due to worries about data security and addiction. In May 2023, it was permitted to carry on for a three-month trial period; it has since passed the audit.
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