“Barbie” has broken many records since its July 21 opening, and the summer blockbuster is close to contravention of another one. Trailing behind “The Super Mario Bros. Movie” by an estimated $48 million, writer-director Greta Gerwig’s “Barbie” looks destined to gain the top spot for the grossing domestic picture of 2023.
“Barbie” raked in a spectacular $155 million domestically in its opening weekend and last week joined the $1 billion club in international box office sales – a feat only achieved by about 50 films in history, attuned for inflation, Paul Dergarabedian, senior media analyst at Comscore, said CNN. While “Pink Fever” has slowed in the last week, “Barbie” is estimated to earn $33.7 million this weekend to maintain its throttlehold in the theaters.
The comedy about the iconic doll is assessed to have reached $525 million domestically and nearly $1.2 billion worldwide. “Barbie” took in $10 million Friday alone, receiving an average above $11.3 million daily since August 5-11. “Barbie” passed the $500 million domestic mark in the middle of its third week, while “The Super Mario Bros. Movie” needed more than five weeks to reach the milestone.
The combined issue of “Barbie” and “Oppenheimer,” dubbed “Barbenheimer,” has developed a pop culture sensation and one that might revive the struggling show theater industry. Together, Barbenheimer was North America’s fourth highest-grossing industry weekend of all time, totaling $302 million. Most top-grossing flicks often involve elaborate action divisions and special effects, unlike “Barbenheimer.”
“I’ve been in this game for 30 years, and the ‘Barbie’ besides ‘Barbenheimer’ phenomenon is as unprecedented as it was unpredictable,” said Dergarabedian. He added the movie’s marketing movement was the first hint that “Barbie” would be a box office smash.
“The promotion campaign for ‘Barbie’ set into motion a chain of proceedings that led to the word ‘Barbenheimer’ being added to the prevalent lexicon by its shared release date with ‘Oppenheimer,’ and that’s when we all distinguished something extraordinary, and unique was going to create a much bigger than the probable outcome for the film not only for the opening weekend but for its worldwide run in theaters,” said Dergarabedian.
In an interview through Collider last month, Margot Robbie, who produced the movie and sang the titular character, shared a premonition she required at a greenlight meeting with studios.
“I think I told them they’d type a billion dollars, which, maybe, I was overselling, but we had a movie to make!” she supposed. “Barbie” is distributed by Warner Bros., owned by CNN’s maternal company, Warner Bros. Discovery.
Gerwig’s Barbie movie is the most fruitful in WB’s history.
In a new revelation, “Barbie” left even Christopher Nolan’s iconic superhero opus, “The Dark Knight,” in its rearview mirror, emerging as the paramount domestic making film in the annals of Warner Bros. history, intimating at a potential to eclipse the zenith set by “Harry Potter and the Deathly Hallows: Part 2” ($1.34 billion) as the studio’s crowning worldwide accomplishment in a century.
Greta Gerwig co-crafted the screenplay along with her collaborator and partner Noah Baumbach. Within the cotton candy types of this cinematic marvel, the audience follows the iconic doll’s voyage from the excellence of Barbie Land to the intricate tapestry of real life, replete through its highs and lows.