Ampere, the leading electric two-wheeler brand of Greaves Electric Mobility Private Limited (GEMPL), recently joined hands with the Royal Challengers Bangalore (RCB) to promote sustainability through their unique cheer squad – the “Ampere Take Charge Squad”.
Ampere and RCB Unveil Vision for Stylish and Sustainable Cheer Squad During an Interactive Session with Team
The two partners showcased the squad during a meet and greet session organized at the RCB Café in Bangalore. The event was graced by Mr. Rajesh Menon, VP & Head of RCB, Mr. Sanjay Bangar, Head Coach of RCB, and Mr. Sanjay Behl, CEO & Executive Director of Greaves Electric Mobility (GEM).
During the interactive session, the panel discussed their shared vision of prioritizing sustainability and the importance of taking concrete action to combat climate change and environmental degradation. Mr. Sanjay Bangar emphasized the need to adopt sustainable practices to build a better world for current and future generations.
The Ampere Take Charge Squad is an innovative cheer squad that embodies sustainability through its attire and musical instruments made from upcycled, recycled, and scrap materials. The squad showcased their musical talent using unique instruments created from broken instruments, wood, metal, buckets, plastic, and scrapped petrol vehicle parts. This collaboration aims to appeal to the values of environmentally conscious Gen Z and Millennial consumers and highlights the importance of sustainability in all aspects of life.
As part of this partnership, Ampere has also launched a limited edition RCB-themed Ampere Primus electric scooter. This move aims to further promote eco-friendliness and sustainable transportation among consumers. The launch of the scooter reinforces the company’s commitment to sustainability and emphasizes its continuous efforts to reduce carbon emissions and promote green mobility.
Through this partnership, Ampere and RCB have demonstrated their commitment to sustainability and set an example for others to follow. The Ampere Take Charge Squad is an innovative concept that showcases the power of sustainability in promoting a better and brighter future for all.