Bharti Airtel has introduced an unlimited 5G data offer in an obvious effort to retain its higher-paying postpaid customers and encourage 4G users to migrate to its next-generation wireless broadband service.
All postpaid and prepaid customers with data plans costing Rs 239 or more would be able to take advantage of the Sunil Mittal-led telco’s initial, unlimited 5G internet offer. They only require a 5G mobile and a live Airtel 5G Plus network location. To take advantage of the unlimited data offer, customers with 5G devices must log in to the Airtel Thanks App.
Airtel’s 5G Plans!
With speeds up to 30 times faster than 4G, Airtel’s 5G Plus service is accessible in more than 270 Indian cities. Shashwat Sharma, director at Airtel, said that the company’s philosophy is to want its users to be able to surf, stream, talk, and enjoy other perks at lightning speeds without worrying about data limits.
The telecom giant’s offer comes just days after Jio, the market leader in telecom, launched new postpaid plans with the intention of luring premium customers away from rivals Airtel and Vodafone Idea as well as moving its own existing prepaid customers up the price scale. Jio’s plans were designed to increase average revenue per user by luring higher revenue-generating postpaid customers.
Postpaid plans are now used by about 6% of Airtel’s more than 332 million subscribers and nearly 10% of VI’s 228.6 million users. Jio has 430 million+ subscribers overall, with its postpaid base making up less than 5% of that total.
Analysts anticipate that once Airtel launches 5G services throughout India by March 2024 and makes the promise of further price increases, its ARPU growth momentum will continue to be robust on the back of anticipated respectable postpaid gains.
The December quarter of FY23 saw an ARPU of 193 from Mittal group’s telecom. While trading on the BSE on Friday afternoon, Airtel shares increased 1.41% to ₹756.30. Shares of Reliance Industries, the company that owns Jio, were up 0.23% at ₹2231.20 on the exchange.