A cold-on-the-outside farmer named “Quail.” A top home shopping host who can’t sleep. And a bickering dynamic that already has fans sold before a single episode has aired. SBS‘s upcoming romantic comedy Sold Out On You has officially confirmed its premiere date and released a sneak peek from the script reading — and if the on-set energy is anything to go by, this April arrival is shaping up to be one of the most charming K-dramas of 2026.
Sold Out On You (2026)
| Detail | Info |
|---|---|
| Drama Title | Sold Out On You |
| Network | SBS |
| Premiere Date | April 22, 2026 |
| Air Time | 9:00 PM KST |
| Director | Ahn Jong Yeon |
| Lead Actor | Ahn Hyo Seop as Matthew Lee (“Mechoori”) |
| Lead Actress | Chae Won Bin as Dam Ye Jin |
| Supporting Cast | Kim Bum as Seo Eric, Go Doo Shim |
| Genre | Romantic Comedy |
| Streaming | Viki (international) |
What Is Sold Out On You About?
The drama centres on Matthew Lee (Ahn Hyo Seop), a perfectionist farmer who juggles multiple jobs and whose Korean name sounds amusingly like “Mechoori” — meaning Quail — a nickname that has stuck. He is cold on the outside but quietly warm-hearted within, the kind of man who adds tractor sound effects to everything just to bring a little life to the routine.
His collision course is with Dam Ye Jin (Chae Won Bin), a highly successful home shopping show host who suffers from severe insomnia — bubbly and confident on screen but privately struggling with a condition that has quietly upended her life.
It’s a classic opposites-attract setup with a genuinely fresh twist: one person who is grounded in the literal soil of the earth, and another who is living under the glare of studio lights, unable to switch off. Their friction — and eventual warmth — is already visible from the script reading alone.
The Script Reading Sets the Tone Beautifully
Director Ahn Jong Yeon opened the reading with the words, “I’ll make an enjoyable and happy set” — and the cast clearly delivered on that promise. Ahn Hyo Seop captured Matthew’s prickly exterior through a sharp tone while letting warmth slip through his gaze. Chae Won Bin lit up the room with Dam Ye Jin’s infectious confidence, particularly in a scene where her character is working hard to persuade someone against the odds.
Kim Bum brings emotional depth and quiet affection as Seo Eric, an executive director at a cosmetics brand, while veteran actress Go Doo Shim charmed everyone with her dialect and smile as a powerful matriarch figure in Deokpoong Village.
For more K-drama premiere news and cast updates, visit TechnoSports.
