Zepto’s game-changing upgrade to its brand intelligence suite is here! The quick commerce giant has unveiled Consumer Persona—an AI-powered feature that lets brands chat with customer segments, run precision campaigns, and understand buyer psychology like never before.
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How Zepto ATOM’s AI Personas Work for Brands
Gone are the days of static dashboards and guesswork marketing. Zepto ATOM’s Consumer Persona feature creates dynamic customer profiles using advanced data science, enabling brands to move from multi-week analysis to real-time action.
| Feature | Capability |
|---|---|
| AI Chat | Interactive sessions with synthesized personas |
| Segmentation | City and category-level consumer insights |
| Demographics | Age, gender, affluence data |
| Psychographics | Diet preferences, lifestyle patterns |
| Behavior Analytics | Cart correlations, brand loyalty, purchase timing |
| Privacy | Anonymized data, no PII collection |
“With Consumer Persona, brands can finally move beyond static dashboards and have interactive sessions to gauge customer insights,” explains Devender Meel, Chief Business Officer at Zepto. This intelligent co-pilot transforms traditional market research methodologies into instant, actionable intelligence.
The platform’s Insights-in-Action toolkit enables brands to chat with AI-powered personas, test marketing ideas, and launch hyper-personalized campaigns. Think of it as having conversations with thousands of real customers simultaneously—perfect for e-commerce brands looking to optimize their strategies.
Major brands are already seeing results. Tata Consumer Products praises the “granular PIN code-level Geo insights” as industry-first technology, while Mensa Brands founder Ananth Narayan calls the analytical depth “truly revolutionary.”
Over 100 brands—from FMCG giants like Mars and Henkel to D2C challengers like The Whole Truth—are actively using the platform. Since launching in May 2025, Zepto ATOM has engaged 1,500+ brands during trials, logging 40,000+ usage hours.
The success story of VitaBoost showcases the platform’s power: by targeting the “Karan ‘Quick-Cart’ Kumar” persona—a fitness-conscious deal-seeker in Mumbai—the brand achieved significant conversion lifts through AI chat insights, targeted sampling, and precision campaigns.
For brands navigating the fast-paced quick commerce landscape, Consumer Persona offers the competitive edge needed to win in an increasingly crowded market.
FAQs
How does Consumer Persona protect user privacy?
All insights are anonymized and aggregated without collecting personally identifiable information (PII).
Can brands run surveys through the platform?
Yes, city-specific quantitative surveys and sampling campaigns are available to validate marketing ideas.
