● Cinderella, the inaugural audiobook, is now available on Storytel
● Four more audiobooks to be released January 2021 onwards
● Pratilipi is India’s largest free-access digital publishing and storytelling platform
29 December 2020: The audiobook app, Storytel, and India’s largest storytelling platform, Pratilipi, have entered into a literary partnership to adapt Pratilipi’s top-performing repertoire of stories into audiobooks that will be hosted on Storytel. The first audiobook titled ‘Cinderella’ is now available on the app, with more stories set to release through January 2021. This is the first partnership for both platforms and the selection has been made keeping in mind the reader responses to these stories on Pratilipi.
The stories will speak to a mass audience from across India and will attract fans of varied genres, ranging from romance to horror. The curation of stories to be converted to audiobooks — an increasingly popular mode of literary content consumption — showcases fictional narratives that address the underlying issues of the state of women in the world. Each story will be over five hours long, with narratives that are set up to draw in the listener to create a strong connection with the story.
Listeners can look forward to Pratilipi’s top stories including two horror, fantasy-fiction stories by Varsha Srivastava, Behroopiya and Cinderella and Neera’s romantic drama Ehsaas Ektarfa – all stories that have been consumed over 200,000 times collectively on Pratilipi from all across India. Reader favourites like Hamdard Saathi by Varman Garhwal and Three Legends and One Angel by Manoj Kumar Pandey will also be amongst the first suite of audio releases in this partnership.
Commenting on the partnership, Yogesh Dashrath, Country manager-Storytel India says, “Fiction has been a preferred genre for Hindi listeners followed by Romance & Biographies. At Storytel, we are always looking for exciting new content and with Pratilipi coming on board, we will soon add some fresh take on stories on our app.”
Shubham Sharma, Head of IP Development at Pratilipi, says, “Innovative new-media companies understand the potential of leveraging technology for content creation. With StoryTel we share this vision of the future of entertainment. At Pratilipi, we believe that technology and data can help us discover new stories; stories that deserve to be told. With this partnership, we’re excited to bring some of our best performing stories to audiobook enthusiasts.”
This partnership comes at the time when online consumption of both audio and written content has increased significantly and through this tie-up, Pratilipi and Storytel aim to bring engaging, high quality literary content in Indian languages to a vast and enthusiastic audience.
