Samsung TV Plus to launch in Indian markets next year

On Monday, December 21, Samsung has announced about its launch plans for TV Plus next year in a handful of markets in 2021. Specifically, the company intends to bring the platform to the markets of India, Mexico, Sweden, and more European countries.

Samsung TV Plus was launched in 2015 for limited access, but it has now been expanded to 12 countries (Australia, Austria, Brazil, Canada, France, Germany, Italy, Spain, Switzerland, Korea, the US, and the UK) and 742 channels. Thanks to Samsung’s partnerships with over 300 broadcast networks, the TV Plus service brings free content to its smart TV users.

Unlike other over-the-top media services such as Amazon Prime Video and Netflix that require a paid subscription, Samsung TV Plus is available to Samsung Smart TV users for free. The service comes pre-installed in 2016 and later models of the Samsung Smart TV. It is also a part of select Samsung Galaxy smartphones.

Alongside the new expansion plans announced by the South Korean tech giant, it is set to bring added functionality and support for additional Galaxy models in the coming months with the aim to further expand Samsung TV Plus.

“We have seen TVs become the center of entertainment – from being a source of news to a streaming on-demand partner,” said Seline Sangsook Han, Senior VP of the Visual Display Business at Samsung Electronics, according to Gadgets 360. “With our latest expansion into new markets and content line-up, we hope that TV Plus continues to be a premium at-home destination for Samsung Smart TV users all over the world.”

Samsung TV Plus is constantly growing and seems like the new big thing about to hit the Indian markets. The platform keeps adding new streaming services and TV stations and has become a key aspect of the smart TV experience offered by Samsung. Samsung TV plus was even picked as a CES 2021 Innovation Award Honoree for Streaming.