Apple Intelligence is the tech titan’s latest crop of artificial intelligence features that were announced during WWDC 2024. Released alongside iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, it provides a set of tools intended to improve user experience throughout Apple products. Key features include Writing Tools, Siri, and Smart Replies.
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Everything You Need to Know About Apple Intelligence: Features Now Available and What’s Coming in 2025
Writing Tools help to clarify and improve your text. Users can make use of features including Proofread, which checks for grammar and style, and Rewrite, which changes tone and offers options like Friendly, Professional, and Concise. You are also able to summarize content into emails and messages, facilitating the faster, smoother dissemination of information.
Siri is more intelligent, with better context awareness, able to recall what you’ve asked before and deliver a more meaningful and seamless conversation. A new glow on the display shows when Siri is listening, and Type to Siri lets you type instead of speaking. With the ChatGPT integration (in iOS 18.2), Siri can do more complex tasks, like generating text or writing creative pieces.
The Clean Up feature, found in Photos, lets Apple Intelligence help clean photos of any unwelcome objects. Elsewhere, Memory Maker can automatically generate themed movies from your photos, while Natural Language Search enables users to find individual images just by describing them.
A lot of features were addressed in a frenzy of Apple announcements, some pending release in 2025. Priority Notifications will help ensure that important alerts get top billing in your notification stack, while Siri is gaining additional capabilities, including Onscreen Awareness, meaning Siri can take actions based on what’s showing on your display.
Deriving images and generating new custom emojis based on a simple text description will be facilitated via Apple’s Image Playground and Genmoji, giving users greater agency over their creating. Together with more robust AI capabilities, these features will elevate Apple Intelligence, providing a more intuitive and personalized experience. Watch for these upgrades as they begin coming in 2025.
