Apple Scales Back Vision Pro Production and Pauses 2nd-Generation Development Amid Weak Demand

A new report from The Information says that Apple has stopped making the Vision Pro headset and could discontinue producing a current model by the end of next year. Reductions in VR headset production began this summer, with the decrease first reported by Nikkei Asian Review and attributed to sources involved in its component production. This means Apple likely has a Vision Pro unit supply for the device’s entire lifecycle through to next year.

Apple Stopping Vision Pro Production

According to the Nikkei Leaks dump, this demand has not been particularly strong for Vision Pro as well given that there is minimal content available and a high price. Suppliers have built parts for around 500,000 to 600,000 headsets A number of those production lines stopped making Vision Pro parts as soon as May, say the people familiar with Apple’s sales forecasts,” while warehouses are reportedly jammed “ensuring Apple won’t run out of SIMs.

Just weeks ago, Apple told the Chinese company — Luxshare which is assembling Vision Pro at its plants that it will have to slow down production in November. Today, Luxshare is producing 1,000 headsets per day which is just half of what the company was able to manage in peak production days. Except, sales get better and Apple could very quickly stand production back up since the assembly lines have not very long gone dormant.

Apple has also allegedly paused plans for the second-gen Vision Pro by at least 12 months to concentrate on making a less expensive headset. Suppliers have been instructed to prepare for the production of four million low-cost headsets over the product’s lifespan, which is half the number originally planned for the Vision Pro, indicating even lower sales expectations for the cheaper model.

While development on the second-generation Vision Pro has stalled, there are hints that Apple may introduce “an incremental update” with minor design changes, such as a chip upgrade, to utilize the surplus components in its supply chain.

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