The highly anticipated 11th season of the Pro Kabaddi League (PKL) is gearing up for an exciting launch, and this year, the league is setting a new standard in fan engagement.
For the first time ever, Mashal Sports, the organizers of the Pro Kabaddi League, invited fans to take the reins in shaping the season’s promotional campaign through the “Define Your Team’s Superpower” initiative. This groundbreaking campaign has not only empowered fans to voice their opinions but has also brought them closer to the action, creating a stronger bond between the teams and their supporters.
Pro Kabaddi League Season 11 Kicks Off with Unprecedented Fan-Driven Campaign Featuring Bollywood Star Riteish Deshmukh
Fan-Driven Campaign Reaches New Heights
The “Define Your Team’s Superpower” initiative saw an overwhelming response from kabaddi enthusiasts across the nation. Fans were given the opportunity to vote and share their views on what their favorite team’s superpower should be in the upcoming season. With over 500,000 votes and more than 700,000 interactions, the campaign’s success speaks volumes.
On social media, the Pro Kabaddi League official handle garnered an impressive 9 million+ organic reach, further demonstrating how deeply fans are engaged with the league. This unique approach not only amplifies excitement for the tournament but also highlights PKL’s commitment to prioritizing fans in every aspect of the sport.
Teams Embrace Their Fan-Defined Superpowers
As a result of the fan votes, each of the 12 Pro Kabaddi League teams now has a unique superpower that reflects their playing style and strengths. These superpowers will guide them in the “Battle of Breath,” making the matches even more thrilling:
- Bengal Warriors: Unity
- Bengaluru Bulls: Strength
- Dabang Delhi KC: Boldness
- Gujarat Giants: Courage
- Haryana Steelers: Determination
- Jaipur Pink Panthers: Relentlessness
- Patna Pirates: Invincibility
- Puneri Paltan: Surprise
- Tamil Thalaivas: Fearlessness
- Telugu Titans: Resilience
- U Mumba: Stealth
- UP Yoddhas: Endurance
These fan-defined superpowers have not only added a new layer of excitement to the competition but have also given fans a sense of ownership over their teams’ journeys this season.
Riteish Deshmukh Stars in Thrilling Promotional Campaign
Star Sports, the official broadcaster of Pro Kabaddi League, has upped the ante with a captivating campaign film for Season 11 featuring Bollywood actor Riteish Deshmukh. In this gripping promo, set to launch on October 18, 2024, Deshmukh portrays a lone warrior navigating a jungle full of predators, symbolizing the challenges kabaddi players face on the mat. The promo showcases the fan-voted superpowers, from U Mumba’s stealth to Puneri Paltan’s surprise element, bringing the intensity of the game to life.
Filmed in multiple languages, including Hindi, Marathi, Telugu, Kannada, and Tamil, the campaign reflects the warrior spirit of kabaddi players – fearless, fierce, and always ready for a challenge. Deshmukh expressed his pride in being part of the campaign, saying, “Kabaddi is a sport that is woven into the fabric of our culture, and being a part of this campaign is an absolute honor. The intensity and pride we captured in the film reflect the warrior spirit of kabaddi players – fierce, fearless, and ready to face any challenge.”
The Stage Is Set for PKL Season 11
The excitement surrounding the start of Season 11 is palpable, and fans can hardly wait to see how their favorite teams will harness their newly defined superpowers on the mat. The tournament kicks off with a thrilling opening match between the Telugu Titans and the Bengaluru Bulls at the GMCB Indoor Stadium in Hyderabad on Friday, October 18. The night will also feature U Mumba’s Sunil Kumar, the most expensive Indian defender in PKL history, facing off against Dabang Delhi K.C.’s star raider, Naveen Kumar.
Follow All the Action
Stay updated with all things Pro Kabaddi League by visiting the official PKL website, downloading the Official Pro Kabaddi app, or following @prokabaddi on Instagram, YouTube, Facebook, and X (formerly Twitter). Fans can catch the live broadcasts on Star Sports Network and stream the matches on Disney+ Hotstar from October 18.
This season promises to be bigger and better, with fan-defined superpowers adding a unique twist to each team’s strategy. As we count down to the first whistle, one question remains: Will your team’s superpower lead them to victory?
