ASUS made waves at the Always Incredible launch event for Computex 2024 by introducing a range of groundbreaking technological advancements and reaffirming its dedication to AI integration. The event shone a spotlight on the company’s latest AI-driven innovations, with a particular focus on the Copilot+ PCs spanning from everyday AI to advanced AI capabilities. These new PCs represent a pioneering category of computing, empowered by a 45+ TOPS NPU AI engine, promising revolutionary speed and performance across ASUS’s product lineup.
ASUS Announces Ubiquitous AI. Incredible Possibilities. AI Strategy, Copilot+ PCs, and Creator Solutions at Computex 2024 Always Incredible Launch Event
Embracing Ubiquitous AI for Endless Possibilities
ASUS Co-CEO Samson Hu took center stage to unveil the company’s Ubiquitous AI. Incredible Possibilities. AI Strategy, emphasizing ASUS’s commitment to leading the charge in the AI revolution. Samson Hu stated, “ASUS is helping lead the way to make AI accessible everywhere for everyone and ensuring that everybody can benefit from the possibilities guaranteed by AI.”
Introducing the Zenbook S 16 and ProArt Creator Solutions
The highlight of the event was the Zenbook S 16, an ultra-slim OLED laptop featuring the exclusive Ceraluminum™ chassis in nature-inspired colors. This premium laptop boasts the latest AMD Ryzen™ AI 9 HX 370 processor, delivering exceptional performance in a remarkably thin design. The ProArt portfolio also received a boost with new creator solutions, including laptops, displays, and peripherals designed to empower users for smarter and faster creation on-the-go.
Gaming Powerhouses and Professional Laptops
The Taiwanese giant also unveiled the TUF A16 and TUF A14 gaming laptops, equipped with up to an AMD Ryzen AI 9 HX 370 processor and NVIDIA GeForce RTX 40-series GPUs. These stylish and portable gaming machines offer high-refresh-rate G-SYNC® displays, Dolby Atmos® audio, and advanced connectivity for immersive gaming experiences on-the-go. Additionally, the Zenbook S 14 and ExpertBook P5 cater to professionals and small office settings, powered by Intel® Core™ Ultra processors.
Collaborative Efforts for Next-Gen AI PCs
Leaders from Microsoft, AMD, and NVIDIA joined ASUS at Computex to emphasize their collaborative efforts in advancing the AI era. Mark Linton from Microsoft Corp. praised ASUS for pushing boundaries with Copilot+ PCs, while AMD’s Jack Huynh highlighted the cutting-edge technology embedded in the third-generation AMD Ryzen AI processors. NVIDIA’s Jason Paul underscored the enhanced AI performance present in ASUS’s ProArt 16 laptop, catering to creators and gamers alike.
Availability and Pre-Orders
The Zenbook S 16, ProArt P16, and PX13 laptops, powered by the AMD Ryzen AI 9 HX 370 processor, are now available for pre-order worldwide. Interested customers can visit http://asus.com globally or http://BestBuy.com in the US to secure these innovative devices. Pricing starts at US$1,399 for the Zenbook S 16, US$1,699 for the ProArt PX13 convertible, and US$1,899 for the ProArt P16 clamshell laptop.
Experience the future of AI-powered computing with ASUS’s latest offerings, designed to elevate productivity, creativity, and gaming experiences. Stay tuned for more updates as ASUS continues to drive innovation and accessibility in the realm of next-generation AI PCs.
