OnePlus has expanded its collaboration with JioMart to improve the availability of its products in India’s physical stores. Earlier, any such products could only be ordered through the JioMart app and website. However, as per the new contract, the full range of OnePlus products will be available at many JioMart Digital outlets throughout India.
OnePlus Partners with JioMart
This occurs at a time when OnePlus is experiencing difficulty establishing its presence in the retail sector in India. AIMRA, the All India Mobile Retailers Association, declared last month that it will cease OnePlus handsets and other items distributed through their retailers due to a lack of profit margins and unaddressed problems with OnePlus. The embargo was supposed to be imposed from May 1, 2024.
OnePlus has yet to make an official statement about its disputes with the AIMRA, but the company is taking good measures to further fortify its relationship with JioMart for offline sales. OnePlus smartphones, TWS earbuds, and other items are to be offered at JioMart Digital, a subsidiary of the Reliance Retail chain.
Customers can also test the OnePlus smartphone in the JioMart Digital store before making a purchase. OnePlus has announced that it plans to widen its offline footprint to tier 3 and tier 4 cities around India. The collaboration with JioMart Digital will undoubtedly assist the company in reaching its objective. However, there is no further detail on the initiatives toward establishing exclusive offline stores for the brand.
Crucially, the cooperation between OnePlus and JioMart Digital will not influence its online sales strategy. OnePlus will still distribute its goods via its online platform – OnePlus.in – and leading marketplaces like Amazon.in, which today account for the majority of the company’s online sales in India, its top-priority market.
Thus, the enhanced partnership with JioMart Digital is expected to promote the addressed pressures of offline sales in India in combination with the current online distribution strategy. Such a formulation proves its recognition of a growing need for diversified approaches to distribution and emphasis on the Indian market.
