Recent articles from Business Insider shed light on Apple’s increased efforts to possibly roll out an ad-supported option for its Apple TV+ streaming platform. To achieve this goal the tech giant has strategically brought in Joseph Cady, an advertising executive who has spent over 14 years at NBCUniversal.
Cady’s expertise in data-driven advertising and his track record of forming partnerships with major players like Amazon, Google, and TikTok make him a valuable asset to Apple’s team.
All About the Ad-Supported Apple TV+
Working closely with Winston Crawford, the head of Apple’s ad sales division Cady is part of a group responsible for managing the Apple TV+ platform. Notably, Cady has already been involved in pitching ad sales for Major League Soccer alongside Todd Teresi, who heads the Apple ads division.
Apart from recruiting Cady Apple has also broadened its advertising talent pool by bringing on board skilled professionals. Chandler Taylor, formerly a successful video ads account manager at Peacock; Jacqueline Bleazey from the FanDuels ad sales team; and Jason Brum, drawing on his experience from top companies like DirecTV and NBCUniversal are among the recent noteworthy additions.
Apple has chosen not to reveal strategies, for introducing an ad-supported option on TV+. This decision falls in line with current industry practices. It’s worth noting that other major players like Netflix, Disney+, and HBO Max have already adopted ad-supported subscription models, at reduced prices.
Furthermore, Apple’s recent adjustment of TV+ subscription fees, with a hike in the monthly cost from $6.99 to $9.99 and the annual fee from $69 to $99, suggests a potential strategic pivot aimed at providing a more economically viable alternative to remain competitive in the increasingly saturated streaming landscape.
Although Apple has yet to make any official announcements regarding its plans, the influx of seasoned advertising professionals into its ecosystem underscores a deliberate and proactive approach toward exploring innovative revenue streams and enhancing the overall accessibility and appeal of its acclaimed streaming service.
